SRG SSR Idée Suisse - Schweizerische Radio- und Fernsehgesellschaft

12/20/2021 | Press release | Distributed by Public on 12/21/2021 03:34

SRG extends TV advertising marketing agreement with Admeira

Media release 20.12.2021

Media company SRG will continue to have its TV advertising inventory marketed exclusively by Admeira, with the current cooperation agreement extended until 2025.

As one of the leading marketing companies for TV advertising inventory in Switzerland, Admeira is the exclusive partner of SRG SSR. The marketing agreement between the two companies has just been extended until the end of 2025.

Beat Grossenbacher, CFO of SRG, says: «Admeira is a highly professional and strong marketer that SRG is glad to have as a partner in a challenging market environment. When Admeira announced in 2020 that it would be focusing exclusively on the TV advertising market, we immediately saw this as an opportunity for SRG. Our expectations were met entirely - even against the background of two extremely challenging years due to the COVID-19 pandemic. The fact that we have extended the marketing agreement for our TV advertising inventory until 2025 demonstrates our satisfaction with Admeira.»

«We are equally pleased and proud that Admeira has the full confidence of SRG. We are glad to continue being the exclusive marketer of SRG SSR's premium inventory for the next four years. The extension of this agreement is a great compliment for the Admeira team; SRG is confirming Admeira's marketing expertise and strong position within the market as a provider of advertising platforms in the broadcasting sector,» says Frank Zelger, CEO of Admeira.

About Admeira

Admeira is a leading marketing company for TV advertising in Switzerland. As the exclusive partner of SRG SSR and other private media houses such as the TF1 Group, TRC (Tele Regio Combi), SWISS1 and several advertising pools, we represent strong brands in the TV sector. Our portfolio includes diverse advertising environments of regional, national as well as international TV stations. These premium products offer the Swiss advertising industry the highest reach, the best contact quality and excellent sales opportunities. Thanks to many years of experience, we set standards in our core competencies of consulting, planning, execution and research. We are committed to efficient, effective and customer-oriented solutions that make our clients' campaigns successful. With locations in all parts of the country, our services are open to national and international advertising clients, agencies and other providers of advertising inventory.

About SRG SSR

SRG SSR (Schweizerische Radio- und Fernsehgesellschaft or Société suisse de radiodiffusion et télévision) is the largest media house in Switzerland with its 7 tv and 17 radio programmes as well as associated online and social media services. SRG SSR is a registered association based in Bern, occupies around 6900 people, and is committed to carry out within the Charter of the Confederation a comprehensive range of tasks in the service of the general public (public service). SRG SSR is a member of the European Broadcasting Union (EBU).

Contact

Corporate Communications Ringier
Ringier AG, Dufourstrasse 23, 8008 Zürich
Tel. 044 259 64 44
[email protected]

Contact

Media office SRG SSR
Edi Estermann
Tel. 058 136 21 21
medienstelle.srg(at)srgssr.ch