Watch Now: Understanding the Gateway Ad and How Data Has Evolved

TiVo's Nicole Malitz, Director of Publisher Development recently sat down with Alexander Stone, SVP, Advanced Video & Agency Partnerships, Horizon Media; Ryan Kenney, SVP, Streaming Platform, Magnite; Jules Strachman, VP, Device Partner Marketing, Peacock (NBCUniversal) to discuss unlocking new opportunities in the advertising ecosystem.

The fusion of creativity and technology has emerged as the cornerstone of successful advertising. As data becomes more sophisticated, the ability to craft human-centric stories is crucial. Watch the panel learn more about:

• Market Dynamics: Is the current advertising landscape favoring buyers or sellers?
• Native CTV Home Page Ads: How are brands leveraging CTV home page ad experiences as a gateway to audiences, and what capabilities are essential for engagement?
• Data-Driven Decision-Making: With unprecedented CTV data availability, how are advertisers utilizing key metrics for informed decision-making and campaign optimization?
• Direct vs. Indirect Buying: What are the benefits and challenges of direct versus indirect ad inventory purchasing across CTV, FAST, AVOD and other formats, and how might this evolve by 2025?

WATCH THE PANEL SESSION