The University of Gastronomic Sciences of Pollenzo and EY Launch “Hey Food”: Innovation and Sustainability in the Food Sector

Pollenzo, [September 2024] - The University of Gastronomic Sciences of Pollenzo is excited to announce the launch of "Hey Food" in collaboration with EY, an ambitious project designed to support companies in the food sector in developing and launching new products. Through specialized expertise, a multidisciplinary team, and the experience of the University of Pollenzo, Hey Food aims to be a catalyst for innovation and sustainability.

A Boost to Food Sustainability

In a context where a healthy lifestyle and the purchase of sustainable products have become a priority for consumers, food companies must adapt quickly. Today, to meet the growing demands of consumers for attention to their health, operators in the sector need to innovate processes and products, offering solutions that are also "tailored." Hey Food facilitates the creation of collaborative ecosystems where food companies work synergistically with other industries, including sectors like healthcare.

Innovation: The Engine of Change

Technology and IT are playing a crucial role in driving process automation and using artificial intelligence to enhance the efficiency of the value chain. In this scenario, Hey Food positions itself as the ideal partner to accelerate, amplify, and make these innovation projects even more virtuous. From the generation of business ideas to communication strategies, the project aims to emphasize and successfully promote value-driven content in the market.

A New Relationship Within the Supply Chain

Looking at market trends and the future of Italian food, Hey Food's primary goal is to create an increasingly "intimate" relationship between food companies and end customers. This relationship is based on understanding the growing needs of consumers and the ability to propose innovative and sustainable solutions. Brands are now focused on developing new product concepts and sustainability, while retailers leverage their deep market knowledge to refine new products and strategies.

Hey Food: Value Creation at the Center

Hey Food, in partnership with the University of Gastronomic Sciences of Pollenzo, represents the true engine of innovation in Italian and international food, promoting supply chain projects and fostering value creation. Through specialized expertise in Research & Development, Quality, Marketing, and Communication, Hey Food supports companies from market trend analysis to the realization of new products, verifying business sustainability and guiding them through the go-to-market phase.

The path offered by Hey Food includes targeted research, food safety testing, support for prototyping and industrialization of pilot projects. All this is integrated with a branding strategy and an activation plan in marketing and communication.

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