Pradhan Mantri Matru Vandana Yojana is a prime example of how Digital Connection and emotional and administrative responsibility can come together - Smt. Smriti Zubin Irani

The National Event on Pradhan Mantri Matru Vandana Yojana (PMMVY) was held atYashwantrao Chavan Centre, Mumbai, Maharashtra today ( 27^thOctober 2023). The event started off with the technical workshop session on the New PMMVY portal. The session was introduced by Shri Bhaskar, Deputy Secretary, Ministry of Women and Child Development and was addressed by Dr. Preetam B. Yashvant, Joint Secretary, Ministry of Women and Child Development and was facilitated by NIC team.

The technical session was followed by the inaugural session under the Chairpersonship of Chief Minister, Government of Maharashtra, Shri Eknath Sambhaji Shinde and Union Minister of Women and Child Development and Minority Affairs, Smt. Smriti Zubin Irani in the presence of Union Minister of State, Ministry of Women and Child Development and AYUSH, Dr. Munjapara Mahendrabhai. The other dignitaries present on the occasion included the Minister for Women and Child Development, Government of Maharashtra, Ms. Aditi Sunil Tatkare, Minister of Skill Development and Entrepreneurship, Government of Maharashtra, Shri Mangal Prabhat Lodha, Member of Maharashtra Legislative Assembly, Shri Ashish Shelar and Secretary, Ministry of Women & Child Development, Government of India, Shri. Indevar Pandey. Senior Officers from Government of India and various State Governments and UT Administrations participated in the event. The event was also attended by frontline functionaries including Lady Supervisors, Anganwadi Workers and ASHA workers.

The event highlighted significant aspects and achievements of PMMVY, its journey, and the features of the PMMVY Portal and Mobile App. In line with the Prime Minister's vision to promote 'Digital India,' 'Make in India,' and 'Atma Nirbhar Bharat,' a new PMMVY Portal (PMMVYsoft MIS) has been developed. This portal includes new features such as 'facial authentication technology' by UIDAI for proper verification of eligible beneficiaries. Additionally, it incorporates NPCI Verification of beneficiary bank accounts to ensure smooth fund transfers through Direct Benefit Transfer (DBT). Furthermore, it introduces a paperless online registration system for beneficiaries and Anganwadi/ASHA workers to register directly through the portal.

The primary objective of Pradhan Mantri Matru Vandana Yojana (PMMVY) launched on 1^st January 2017 and revised and incorporated as a component of Mission Shakti from 1^st April 2022, as PMMVY 2.0 is to provide cash incentive for partial compensation of the wage loss during pregnancy so that women can take adequate rest before and after delivery of the child; and to improve health seeking behaviour amongst the Pregnant Women & Lactating Mothers (PW&LM). The PMMVY Portal and Mobile App is committed to delivering technical excellence, prioritizing a citizen-friendly experience ensuring smooth fund transfers through Direct Benefit Transfer (DBT).

Post the welcome address and lighting of lamp an introductory address was given by the Secretary, Ministry of Women and Child Development. Introducing the new features of the new portal and the mobile app of PMMVY, he emphasized on how the use of portal and mobile app simplifies the process of registration and service delivery. The new features of the portal and mobile app introduce face authentication, DBT enabled account transfer, NPCI mapper integration to reduce delays and enhance transparency. For the first time cash incentive of Rs. 6000 for the second girl - child has been introduced in PMMVY 2.0. He provided additional information regarding the event's importance, highlighting the launch of the User Manual, portal, and the mobile application.

An address by Shri. Ashish Shelar, Member of Maharashtra Legislative Assembly, emphasizes the significance of the Pradhan Mantri Matru Vandana Yojana (PMMVY) as a tribute to women, coinciding with Navratri. He acknowledged the crucial collaboration between the State Government and the Central Government, led by Prime Minister Shri Narendra Modi, in the fight against malnutrition and hunger, especially among pregnant and lactating women. He also underscored the scheme's substantial benefits for daily wage-earning mothers and sisters and the added importance brought by the participation of the Chief Minister of Maharashtra.

Government of Maharashtra's Women and Child Development Minister, Ms. Aditi Sunil Tatkare, highlighted the state's dedication to maternal and child health. She emphasized the Pradhan Mantri Matru Vandana Yojana's role in reducing maternal and child mortality and the effective collaboration between the women and child development department and the public health department. The government is focused on facilitating smooth institutional deliveries in tribal areas. The Bhagwan Birsa Munda Jodaraste Scheme aims to connect tribal villages to main roads, benefiting 17 tribal districts. The Chief Minister Mahila Sakthikaran Abhiyan will streamline the implementation of government schemes. She also mentioned the Lek Ladki Scheme, promoting girls' education from financially disadvantaged backgrounds.. She affirmed the commitment to reaching children in both rural and urban areas through the dedicated efforts of Anganwadis and ASHA workers.

Union Minister of State, Ministry of Women and Child Development and AYUSH, Dr. Munjapara Mahendrabhai, highlighted the implementation of the PMMVY 2.0 scheme across the nation through the PMMVYsoft MIS portal. This aligns with the Mission Shakti guidelines aimed at empowering women, as discussed by the Minister. The user-friendly e-Governance portal streamlines the registration process for Anganwadi workers, ASHA workers, and citizens, promoting a paperless approach. It incorporates the Aadhar Enabled Payment System to verify beneficiaries and enables direct fund transfers, thereby enhancing transparency. The integrated Tracking system empowers citizens to monitor their application status, and the POSHAN tracker helpline offers support throughout the process.

This was followed by the release of a comprehensive User Manual for various stakeholders. A new PMMVY portal (PMMVYsoft MIS) was launched at the event. On this occasion of PMMVY 'A Salutation to Motherhood' direct benefit cash transfer was released for 5.68 lac first-child beneficiaries for total Rs 173.8 crore. For the first time release of benefits to 2.46 Lakh mothers of 2nd Girl-child total of Rs. 147.8 crore. Total direct cash transfer was released to 8,14,612 beneficiaries for Rs 321.57 crore at the occasion. Since inception, more than 3.19 Crore beneficiaries have been given financial support with a total disbursement of more than Rs. 14,424.57 Crores.

Smt. Smriti Zubin Irani, Union Minister of Women and Child Development and Minority Affairs in her keynote address highlighted the achievements of the scheme. Till date, 3.50 lakh beneficiaries have been covered under the scheme. The scheme has led to improvements in several key indicators including an increase in child-birth registrations, institutional births, and ANC registrations. She elaborated on the other initiative of the Ministry that aim at providing safety and security to women. 733 One Stop Centres (OSCs) have been established to support women in distress. Similarly, Women Help Line has been integrated with ERSS, Fast Track Courts for speedy disposal of cases and Anti-human trafficking units have been set up. Under Nirbhaya, integrated Emergency Response Management System is at 983 Railway Stations.

"The Prime Minister's vision for building an equitable nation for the girl child was reflected through the success of Beti Bachao Beti Padhao. In continuance of this vision, Pradhan Mantri Matru Vandana Yojana was framed and implemented. Pradhan Mantri Matru Vandana Yojana is a prime example of how Digital Connection and emotional and administrative responsibility can come together" - Smt. Smriti Zubin Irani

In a special address, Chief Minister of Maharashtra, Shri Eknath Sambhaji Shinde, paid tribute to mothers through the PMMVY event, recognizing the crucial role of women in society. He highlighted initiatives such as women's reservation in Parliament and the Swachh Bharat campaign. Mr. Shinde emphasized women's empowerment as a driver of the country's progress. The government's efforts to support girls' education through the 'Lek Ladki Yojana 2023' were mentioned. He announced a Women's Empowerment Campaign and the successful implementation of the PM Matru Vandana Yojana. Plans to empower two crore women through self-help groups and promote self-help groups through food sales were noted. The CM reaffirmed the government's dedication to uplifting the common people via various government schemes in Maharashtra.

The session concluded with a vote of thanks by Dr. Preetam B Yashvant, Joint Secretary, Ministry of Women and Child Development, Government of India. The event served as a platform to share the successful Pradhan Mantri Matru Vandana Yojana initiatives.

Today marks a significant milestone in the celebration of motherhood and the empowerment of women across India. Under the leadership of PM @NarendraModi Ji, we have taken a historic step to further enhance the Pradhan Mantri Matru Vandana Yojana (PMMVY).

As part of our mission… pic.twitter.com/TMAJ65PhtQ

- Smriti Z Irani (@smritiirani) October 27, 2023

Join us live for the launch
of New Portal and Mobile App of Pradhan Mantri Matru Vandana Yojana at a national event at Yashwantrao Chavan Centre, Mumbai, October 27th.
Link :https://t.co/F8NXWELfvI#pmmvy#AmritMahotsav

- Ministry of WCD (@MinistryWCD) October 26, 2023

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