Barnes & Noble Opens New Store in New Orleans04/17/2024

Author Walter Isaacson to Host Ribbon-Cutting Ceremony and Book Signing at the Grand Opening at 9AM on Wednesday, April 24, 2024

New York, NY - April 17, 2024 - Barnes & Noble is thrilled to announce the opening of its latest New Orleans bookstore on Wednesday, April 24^th. The new Barnes & Noble is located in the Elmwood Shopping Center (1200 S. Clearview Parkway, New Orleans, LA 70123) in the space formerly occupied by Kirkland's Home, with neighbors TJ Maxx, Rue 21 and the Ochsner Fitness Center.

The bookstore will officially open to the public at 9AM CDT on Wednesday the 24^th, with author Walter Isaacson cutting the ribbon and signing copies of his book Elon Musk. The new location showcases the highly lauded bookstore design seen in the most recent Barnes & Noble store openings, housing all the best books, toys, games and gifts that customers have come to expect from the nation's premier bookseller. The bookstore will also have an updated B&N Café.

"This will be the first Barnes & Noble to open in New Orleans in over 20 years," said James Daunt, CEO, Barnes & Noble. "We are so pleased to bring this beautiful new Barnes & Noble to the neighborhood, complete with a B&N Café, and look forward to becoming a hub for readers in this community."

Barnes & Noble is enjoying a period of tremendous growth as the strategy to hand control of each bookstore to its local booksellers has proven so successful. The bookseller is experiencing exceptionally strong sales in its existing stores and has been opening many new stores after more than 15 years of declining store numbers. In 2023, Barnes & Noble opened more new bookstores in a single year than it had in the whole decade from 2009 to 2019. The bookseller expects to open over 50 new bookstores in 2024.

This location is one of four new Barnes & Noble bookstores to open in April, alongside new locations in Concord, NC; Dubuque, IA; and Dawsonville, GA. Each grand opening has drawn enthusiastic crowds that wrap around the building, filling the store as the ribbon is cut.

"It's been a long time since our community has seen a new B&N open its doors, and readers were overjoyed to hear the news," said Store Manager Bradley Addison. "Many experienced booksellers from our nearby stores have come together to stock this new Barnes & Noble with everything we know our customers are looking for - locals and tourists alike. We cannot wait to welcome customers into their newest New Orleans Barnes & Noble."

Customers can discover more about upcoming events and news by following @bnelmwoodla on social media.