H E B’s 2025 Big Game commercial kicks off chances to win free groceries for a year and celebrates company’s 120th year of serving Texas

About H-E-B
H-E-B, with sales of more than $46 billion, operates over 435 storesin Texas and Mexico. Known for its innovation and community service, H-E-B celebrates its 120th anniversary this year. Recognized for its fresh food, quality products, convenient services, and a commitment to environmental responsibility and sustainability, H-E-B strives to provide the best customer experience and low prices. Based in San Antonio, H-E-B employs over 160,000 Partners in Texas and Mexico and serves millions of customers in more than 300 communities. For more information, visit heb.com and the H-E-B Newsroom .