Measurement continues to be at the top of marketers' minds and if anything it has become more complex during the past 2 years. The 4A's Media, Technology and Data team hosted "An Afternoon of Measurement" across two days featuring industry experts in the measurement space, who shared updates and addressed some of the most common questions that they are hearing from clients to help inform our members going into Q4. Measurement remains one of the hottest topics for agencies and judging by the discussions it looks like we are just getting started.

Dave Fahey, Vice President of Agency Partnerships at Innovid, spoke to how measurement innovation has played a significant (and growing) role in agency transformation.

Download the presentation slides here.

iSpot's Chief Research Officer Leslie Wood and Publicis' EVP of Research Helen Katz had a fireside chat to discuss opportunities and obstacles that exist as measurement is overhauled to help publishers, agencies and brands finally unlock the true value of media across platforms and explored what it will take to transition into the future of measurement.

During this conversation, Julia Johnston, Senior Vice President of Commercial, explained how Comscore helps agencies of all sizes reach their clients' best potential customers at the local level and beyond.

Download the presentation slides here.

Matt Devitt , Senior Vice President of Nielsen ONE at Nielsen, shared how Nielsen is advancing measurement - now and into the future.

Download the presentation slides here.

A special thanks to Bharad Ramesh, GroupM, for moderating these sessions.

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