We are looking for the Latin America and Caribbean Region Brand!

To ensure impartiality and transparency in the evaluation method, the Jury will have the following criteria for assessing proposals:

Strategic Thinking

Development and relevance of the strategic proposal, understanding the coherence of what will be conveyed to the world.

Origin Denomination, identification with the region

It should represent the essence, geographical, ethnic, and cultural diversity of the region, managing to unify the most outstanding qualities of Latin America and the Caribbean in the same graphic language, represented through the brand created.

Adaptability, flexibility, and versatility

Originality, clarity in expressing main ideas, as well as composition and applicability to different visual systems in the implementation of the brand region system will be valued.