Hong Kong-China Border Reopening Event Highlight Series - Unlocking Opportunities: Insights from Qunar.com

Hong Kong-China Border Reopening Event Highlight Series - Unlocking Opportunities: Insights from Qunar.com

The reopening of the Hong Kong and mainland China border is encouraging news for the travel industry and presents new opportunities for businesses. As the world gradually recovers from the pandemic, it's exciting to see travel resuming and destinations like Hong Kong once again welcoming visitors from around the world.

Our in-person event was held in early March in Hong Kong on the topic of "Hong Kong-Mainland China Border Reopening: Chinese Travelers' Marketing Playbook." One of our guest speakers, Ms. Konstance Lin, Sales Manager, Advertising Marketing Business Unit, Qunar.com, provided attendees with invaluable insights into the current state of the tourism industry in Hong Kong.

One of the biggest takeaways from Ms. Lin was that the Post-80s, Post-90s, and Post-95s are the consumer groups with the largest buying power in Hong Kong. These younger generations are driving a significant portion of the tourism revenue, and businesses must tailor their offerings to their preferences and needs. Don't worry if you missed the event, stay tuned to our event highlight series to learn more about the trends and data for Chinese outbound travel!