PT Matahari Department Store Tbk
PT Matahari Department Store Tbk
07/20/2023 | Press release | Distributed by Public on 07/19/2023 22:58
Matahari Celebrates Indonesian Independence with a Heartfelt Dedication to Continue Being 'The Most Indonesian'
Matahari Celebrates Indonesian Independence with a Heartfelt Dedication to Continue Being "The Most Indonesian"
Matahari (Company; stock code: LPPF), the leading Indonesian fashion, footwear, beauty, and lifestyle retailer, takes immense pride in launching the "The Most Indonesian" campaign to mark the country's Independence Day in August. This campaign echoes Matahari's identity as the House of Specialists, promising quality products at budget-friendly prices, an unparalleled shopping experience, and robust support to local communities.
As Indonesia prepares to celebrate its independence, Matahari stores from Sabang to Merauke will host an array of programs and activities designed to honor the country's rich cultural tapestry. Demonstrating Matahari's commitment to its birthplace, some of the initiatives include:
- Si Paling Lokal: Showcasing Matahari's deep roots in Indonesia, this initiative will present an assortment of products from over 100 local brands. Independence Day specials will feature attractive pricing of Rp 78,000 for batik collections, local superhero merchandise, and red-and-white-themed clothing, expressing our shared love for Indonesia.
- Si Paling Hemat: Matahari reiterates its promise to provide unbeatable value with the introduction of the Lowest Price Guarantee, ensuring customers get the best deal for their favorite products. Additionally, during the Independence Day promotional period, shoppers can look forward to enticing discounts, including a reduction of Rp 78,000 and up to 17% off on cosmetic products.
- Si Paling Gaya: Understanding the distinct tastes of Indonesian families, Matahari extends discounts of up to 50% on products for all family members, strengthening its reputation as the fashion destination of choice.
- Si Paling Baru: Reflecting Matahari's commitment to staying ahead of the curve, shoppers can enjoy a 30% discount on newly arrived items, keeping up with the latest fashion trends.
Reinforcing its commitment to promoting Indonesian culture, Matahari collaborates with local artists and creators, notably its partnership with Bumilangit, an IP-based company that manages the largest collection of comic hero characters in Asia. This collaboration emphasizes the intrinsic creativity of Indonesia, providing shoppers with unique and culturally rich options.
Terry O'Connor, CEO of Matahari, expressed, "We are thrilled to commemorate Indonesia's Independence Day with these initiatives. Matahari remains steadfast in its mission to support local brands, uplift communities, and uphold our shared Indonesian heritage. Our campaigns and collaborations aim to deliver outstanding shopping experiences while contributing positively to Indonesian society."
Empowering People and Championing Innovation
As a leading retail brand committed to embodying "The Most Indonesian," Matahari underscores its devotion to its workforce and the local community through proactive human resources initiatives. With over 30,000 employees across the archipelago, Matahari continually seeks to create job opportunities and provide welfare benefits that contribute to the upliftment of society.
Furthermore, Matahari champions societal progress through its CSR & Sustainability program. With education as a focal point, Matahari undertakes renovations of school libraries across the nation to promote literacy and fosters sustainability through the "Recycle Your Clothes" project, encouraging customers to participate in clothing recycling initiatives.
Embracing digital innovation, Matahari introduces a digitized Point of Sale (POS) system to enrich the shopping experience. The digital transformation ensures a smoother registration process, efficient payments, and an integrated loyalty program, enhancing customer convenience.
Matahari invites everyone to be part of the "Si Paling Indonesia" campaign, from July 20th to August 20th, 2023. This campaign encourages a celebration of Indonesian identity through fashion, fostering unity and shared growth. Join us in this vibrant tribute to Indonesian culture, fashion, and community empowerment. Together, we celebrate our love for Indonesia and the strides we have made as a nation.