01/26/2021 | Press release | Distributed by Public on 01/27/2021 17:03
4th Generation Automotive Cockpit Platforms Usher in New Era of Enhanced, Premium Driving Experiences for Next Generation Vehicles
Jan 26, 2021SAN DIEGO
Qualcomm products mentioned within this press release are offered by Qualcomm Technologies, Inc. and/or its subsidiaries.
Qualcomm Technologies, Inc. today introduced at the company's virtual Automotive Redefined: Technology Showcase its next generation of digital cockpit solutions with the 4th Generation Qualcomm® Snapdragon™ Automotive Cockpit Platforms. The automotive digital cockpit is evolving to a zonal electronic/electrical (E/E) compute architecture, driven by the complexity, cost and need for a central compute consolidation. The 4th Generation Snapdragon Automotive Cockpit Platforms are engineered as a homogenous and multipurpose solution to address this transition to a zonal architecture, serving as a central hub for high-performance compute, computer vision, artificial intelligence (AI) and multi-sensor processing with a flexible software configuration to address the compute, performance and functional safety needs for that zone or domain. Fully scalable, the new digital cockpit platforms support all three Snapdragon Automotive performance tiers, ranging from Performance, Premiere to Paramount, for the entry level, mid-tier and super computing platforms, respectively. Utilizing 5nm processing technology, the new digital cockpit platforms provide automakers with the one of the highest performance system-on-chip (SoC), equipped to meet the user experiences of the next generation cockpit with a low-power and thermal profile, as well as Qualcomm® Car-to-Cloud with Soft SKU capabilities, allowing the end-consumer to have the latest features and capabilities through over-the-air (OTA) updates post-deployment and throughout the lifecycle of the vehicle. With its enhanced capabilities, the new digital cockpit platforms are now one of the most comprehensive solutions in the automotive industry, designed to provide superior in-vehicle user experiences, as well as safety, comfort and reliability, raising the bar for digital cockpit solutions in the automotive industry.
The new digital cockpit platforms are designed to provide software scalability and flexibility with support for several high-level and real-time operating systems in hypervisor and container software configurations. This supports multiple engine control units (ECUs) and domain consolidation, including cluster and cockpit, augmented reality heads-up-display (AR-HUD), infotainment, rear seat displays, mirror replacement (e-Mirror) and in-cabin monitoring services. It also provides video processing capabilities to integrate drive recording and surveillance functionality. These new platforms use the same software architecture and framework across all tiers, reducing development complexity and commercialization time, while minimizing maintenance costs for automakers for a harmonized user experience independent of the vehicle tier.
Building on Qualcomm Technologies' continued success in developing industry-leading automotive solutions with the 3rd Generation Qualcomm® Snapdragon™ Automotive Cockpit Platforms -- which will be featured in production vehicles across the globe this year -- the 4th Generation Snapdragon Automotive Digital Cockpit Platforms feature enhanced graphics, multimedia, computer vision and AI capabilities designed to provide an optimized, contextually aware and constantly adaptive cockpit system that can evolve to its passengers' preferences. The new platforms utilize the 6th generation Qualcomm® Kryo™ Central Processing Unit (CPU), Qualcomm® Hexagon™ Processor, multi-core Qualcomm® AI Engine, 6th generation Qualcomm® Adreno™ Graphics Processing Unit (GPU) and Qualcomm® Spectra™ Image Signal Processor (ISP), to provide a true platform on chip. The various building blocks include:
Qualcomm Technologies' integrated automotive platforms are driving leadership and growth across telematics, infotainment and in-car connectivity, with an order pipeline of more than $8 billion. Qualcomm Technologies has secured infotainment and digital cockpit wins with 20 of the 25 global automaker brands. Qualcomm Technologies continues to work with numerous automakers and Tier-1 suppliers to bring next generation technologies to vehicles.
'The digital cockpit has become synonymous with the ever-growing need for automakers to create a unique, differentiated and branded experience for their customer' said Nakul Duggal, senior vice president & GM, automotive, Qualcomm Technologies, Inc. 'With our 4th Generation Snapdragon Automotive Cockpit Platforms, we strive to deliver the industry's most advanced digital cabin solutions and aim to reinvent the driver, passenger and rear seat entertainment and contextual awareness experience, while also addressing the automakers' shift to zonal compute architectures with the fusion of compute, performance, AI and safety. We intend to continue empowering automakers to scale these powerful automotive cockpits across a diversity of vehicle segments and help automakers democratize access to advanced infotainment technology that makes each driving or riding experience safer, more comfortable and more personal.'
The new digital cockpit platforms will target start of production (SOP) in 2022. The broad automotive ecosystem can evaluate, demonstrate and develop solutions with the 4th Generation Qualcomm® Snapdragon™ Automotive Development Platform (ADP), which is expected to be available in the second quarter of 2021 (Q2'21).
Qualcomm is the world's leading wireless technology innovator and the driving force behind the development, launch, and expansion of 5G. When we connected the phone to the internet, the mobile revolution was born. Today, our foundational technologies enable the mobile ecosystem and are found in every 3G, 4G and 5G smartphone. We bring the benefits of mobile to new industries, including automotive, the internet of things, and computing, and are leading the way to a world where everything and everyone can communicate and interact seamlessly.
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Qualcomm Snapdragon, Kryo, Hexagon, Adreno, and Qualcomm Spectra are trademarks or registered trademarks of Qualcomm Incorporated.
Qualcomm Snapdragon Automotive Cockpit Platforms, Qualcomm Snapdragon Automotive 5G Platforms, Qualcomm Car-to-Cloud, Qualcomm Kryo, Qualcomm Hexagon, Qualcomm AI Engine, Qualcomm Adreno, and Qualcomm Spectra are products of Qualcomm Technologies, Inc. and/or its subsidiaries.