03/19/2024 | Press release | Distributed by Public on 03/19/2024 07:20
In February, audiences in Mexico dedicated a smaller portion of their overall TV viewing time to streaming services compared to the previous month, as streaming accounted for 22.5% of TV this month. There was a shift in the top platforms this month, as YouTube and HBO Max increased 0.3 and 0.2 share points, respectively, and VIX made its first appearance in the Gauge for Mexico this month, accounting for 0.6% of TV usage.
Disclaimer: YUMI TV, Streaming Meter Lab Panel Ratings Database - 200 Broadband HH from AMCM, Guadalajara and Monterrey. Screen: TV. Target: People 4+. Universe People 4+: 23,029,597. Period: Month: February 2024. Fringe: Total Day - 2:00 to 26:00 hrs. Audience type: Consolidated (Live+TSV 7 days+VOD). To be used as reference only.
Methodology & Faq
This snapshot offers a monthly macro-analysis of how streaming-capable consumers access content through the main television distribution platforms, including over-the-air (Broadcast), streaming, restricted TV (Pay TV) and other sources (Others). The graph itself shows the viewing share by category and includes a breakdown of the top individual streaming distributors.
Live and Time Shifted Viewing (TSV) audience of Open TV Channels broadcast contents that are referenced and reported in a disaggregated manner in the official Nielsen IBOPE TV audience measurement study (TAM) in Mexico, regardless of the used platform for viewing (Linear or recorded signal of the TV channel, streaming platforms, online transmission of the TV signal, etc).
Live and Time Shifted Viewing (TSV) audience of Pay TV Channels broadcast contents that are referenced and reported in a disaggregated manner in the official Nielsen IBOPE TV audience measurement study (TAM) in Mexico, regardless of the used platform for viewing (Linear or recorded signal of the TV channel, streaming platforms, online transmission of the TV signal, etc).
High bandwidth streaming events accessed through the household's broadband network regardless of the used platform and that was not identified as part of the Broadcast or Pay TV buckets.
Includes the following: