03/14/2024 | Press release | Distributed by Public on 03/14/2024 13:05
At Target, we're always listening to our guests so we can deliver a joyful and convenient shopping experience. Checking out is one of the most important moments of the Target run, and we know that a fast, easy experience - whether at self-checkout or the lanes staffed by our friendly team members - is critical to getting guests on their way quickly.
During the pandemic, many guests preferred using self-checkout for all their purchases because it offered them a contactless option. Today, ease and convenience are top of mind, so, to learn more about guests' self-checkout preferences, we piloted the concept of Express Self-Checkout with limits of 10 items or fewer at about 200 stores last fall. The result: Self-checkout was twice as fast at our pilot stores. By having the option to pick self-checkout for a quick trip, or a traditional, staffed lane when their cart is full, guests who were surveyed told us the overall checkout experience was better, too.
Guided by this guest feedback, we're making updates chainwide to make our checkout experience even more enjoyable. Beginning March 17:
We'll continue evolving to match guests with the right checkout options so they can get what they need - alongside same-day fulfillment services like Drive Up, Order Pick Up and Target's same-day delivery. It's all in service to demonstrate the convenience, joy and value of the Target run.