Cruise Europe
Cruise Europe
03/10/2025 | Press release | Distributed by Public on 03/10/2025 03:22
Survey Confirms: Tallinn is a Safe and Attractive Cruise Destination
Monday, March 10, 2025 - 10:03 by tallinn
A quick survey conducted among cruise visitors in Tallinn last summer confirms that Estonia's capital remains a highly rated destination. However, some visitors expressed concerns about prices and ongoing construction.
The survey was carried out over four days at the Tallinn Old City Harbour, covering passengers from four different cruise ships. A total of 82 people participated, including 70 passengers and 12 crew members, representing 13 different nationalities. The study explored visitor satisfaction, perceived safety, and spending behavior.
Among the respondents, 60% chose the Baltic cruise for the region's attractive destinations, while 30% were influenced by recommendations from friends or family. The remaining participants cited favorable weather or personal reasons. Satisfaction with both the Baltic cruise experience and Tallinn as a stop was very high, reflected in a Net Promoter Score (NPS) of 72%. This indicates that most visitors found the city both memorable and appealing. Tourists praised Tallinn's charm, accessibility, and high-quality restaurants. However, some visitors voiced concerns about ongoing construction in the city and port area. Additionally, unexpectedly high prices were noted as a drawback by some guests.
Despite this, 88% of cruise visitors made purchases, primarily in shops, restaurants, and attractions. Among the 12% who reported no spending, some still visited cafés and restaurants, suggesting actual expenditure may be slightly higher. On average, visitors spent around €50 each.
Half of the respondents explored the city through organized excursions, while the other half ventured out independently. Most visitors spent between four and six hours in Tallinn.
A key highlight from the survey was that 100% of respondents felt safe during their visit, reinforcing Tallinn's reputation as a secure and hospitable destination for international travelers.
The survey was conducted by Port of Tallinn on 18th and 23th of July; 1st of August and 5th of September 2024 during the visits of MSC Poesia, Mein Schiff1, AidaDiva and Silver Dawn.
The survey was carried out over four days at the Tallinn Old City Harbour, covering passengers from four different cruise ships. A total of 82 people participated, including 70 passengers and 12 crew members, representing 13 different nationalities. The study explored visitor satisfaction, perceived safety, and spending behavior.
Among the respondents, 60% chose the Baltic cruise for the region's attractive destinations, while 30% were influenced by recommendations from friends or family. The remaining participants cited favorable weather or personal reasons. Satisfaction with both the Baltic cruise experience and Tallinn as a stop was very high, reflected in a Net Promoter Score (NPS) of 72%. This indicates that most visitors found the city both memorable and appealing. Tourists praised Tallinn's charm, accessibility, and high-quality restaurants. However, some visitors voiced concerns about ongoing construction in the city and port area. Additionally, unexpectedly high prices were noted as a drawback by some guests.
Despite this, 88% of cruise visitors made purchases, primarily in shops, restaurants, and attractions. Among the 12% who reported no spending, some still visited cafés and restaurants, suggesting actual expenditure may be slightly higher. On average, visitors spent around €50 each.
Half of the respondents explored the city through organized excursions, while the other half ventured out independently. Most visitors spent between four and six hours in Tallinn.
A key highlight from the survey was that 100% of respondents felt safe during their visit, reinforcing Tallinn's reputation as a secure and hospitable destination for international travelers.
The survey was conducted by Port of Tallinn on 18th and 23th of July; 1st of August and 5th of September 2024 during the visits of MSC Poesia, Mein Schiff1, AidaDiva and Silver Dawn.