Raven Industries Inc.

04/29/2024 | News release | Distributed by Public on 04/29/2024 07:18

Raven Industries Showcases its Latest Ag Tech Innovations and Proven Technology at Agrishow 2024

RIBEIRAO PRETO, BRAZIL (April 29, 2024): Raven Industries, a brand of CNH and leader in precision ag technology, is showcasing its latest automation technology at Agrishow 2024. These innovative solutions are proven to streamline farming operations and increase productivity and profitability.

CNH is putting the customer first with a transformed approach to precision technology, providing easy-to-use and open innovation for all customers, applications, and fleets. Leveraging its proven track record of leading innovation, Raven accelerates integration with CNH platforms, ensuring a reliable and consistent user experience for customers worldwide with scalable technology for machines of different ages, models, brands, and sizes.

Raven at Agrishow 2024

At Agrishow, Raven will showcase the latest advancements as well as its comprehensive portfolio of proven ag tech solutions that expand productivity, efficiency, and job quality. "Raven's latest automated solutions, including the Raven CRx Guidance Kit and the Augmenta Field Analyzer, are a testament to our customer-focused approach. These offerings provide farmers with robust, user-friendly and open technology solutions for their daily tasks, ultimately enhancing productivity and profitability through automation," said Gregory Riordan, Director of Precision Technology - South America for CNH. Agrishow attendees can visit Raven at A7a and learn more about the latest innovations from April 29 to May 3, 2024, including the:

Raven CRx Guidance Kit, which gives users a scalable and customizable retrofit solution that expands productivity and improves yield quality. The kit integrates Raven's latest automatic steering innovations with its proven GNSS receivers and in-cab displays to provide the best possible operator experience.

  • The CRx Guidance Kit reduces crop damage while making operations seamless. Users of Raven's CRx Guidance Kit Users of Raven's CRx Guidance Kit will experience reduced application errors with enhanced crop uniformity and soil conservation. The kit's electric and hydraulic steering options improve efficiency with powerful performance, precise accuracy and ease of use.
  • To order the Raven CRx Guidance Kit, users are required to choose one receiver (RS1™, 500S™), one display (CR7® or CR12®), and one steering unit (hydraulic or DirecSteer™ electric steering).

"We have noticed very solid stability in rider alignment working with Raven's DirecSteer. In many years of steering experience, I've never seen one turn like that. It's very stable, picking up the lines easily. Even while passing through near trees and power transmission towers, the signal is maintained. We are very satisfied with Raven DirecSteer."

- Raven customer in Cascavel, PR, Brazil

Sense and act solution suite, which is the most effective data-driven precision tech solution suite for on-the-go farming applications. It uses advanced cameras, sensors, and machine learning to effortlessly achieve the highest quality application with the most efficient use of inputs, every time. Sense and act automation enables customers to instantly profit from savings without needing to make complex crop management decisions. It uses data that it gathers as the operator drives to deliver the best possible input cost savings automatically.

  • The Augmenta® Field Analyzer, part of the sense and act solution suite, maximizes input cost savings in variable rate applications using computer vision and machine learning (CVML). The easy-to-use solution utilizes high-tech sensors and algorithms to apply the best rate in real-time while the operator is driving, making operations more sustainable and profitable.

"Technological evolution in agriculture is very accelerated. The Augmenta sensor enhances both job quality and input savings. Instead of a fixed rate, it offers a variable rate according to what the crop needs."

- Mário Jorge Podolan, Agronomist for Grupo Agro Arkafla, an Augmenta Field Analyzer User, Brazil

Helping Farmers Work Smarter with Continuous Innovation

These innovations reflect Raven's dedication to developing and delivering customer-first innovation in the aftermarket. As a brand of CNH, Raven is committed to empowering customers to work smarter with automated solutions, expanding productivity and efficiency on their terms. These technologies easily fit into customers' daily operations regardless of the season, crop or location. Raven continues to create technologies that make every machine work smarter, every operation more efficient, every business decision easier, and every farm more successful.

Raven offers a comprehensive portfolio of precision agriculture innovations for all operations. Users can learn more about Raven's full solution suite by visiting www.ravenind.com or talking to their local Raven dealer.

About Raven Industries, Inc.

Dedicated to advancing farming through technology and innovation, Raven Industries provides innovative, high-value products and systems that help farmers serve the world. For decades, Raven has been committed to maximizing operational efficiencies for growers. Today, its groundbreaking work in autonomous systems is unlocking new possibilities in farming - driving tractors down the field, wirelessly connecting the office and the cab, and protecting the environment with controlled outputs. Raven is a subsidiary of CNH Industrial (NYSE: CNHI / MI: CNHI), a world-class equipment and services company specializing in Agriculture and Construction. To learn more, visit https://ravenind.com.

Contact Information

Erin Rinehart
Director of Strategic Marketing
+1 (605) 336-2750
[email protected]