Virgin Media Partners with PubMatic to Scale FAST Advertising in the UK

London, April 18th, 2024 - PubMatic (Nasdaq: PUBM), an independent technology company delivering digital advertising's supply chain of the future, has today announced a partnership with Virgin Media, one of the UK's premier entertainment and communications companies, to enable advertisers to reach UK audiences at scale through premium ad-funded TV content.

Renowned for its variety of high-quality content including a diverse selection of FAST (Free Ad-Supported Streaming TV) channels, apps and programming accessed through set-top box solutions, Virgin Media TV customers can seamlessly transition between linear and FAST content in one convenient, easy-to-use platform with relevant, premium advertising experiences across Virgin Media's TV platform.

With 15 FAST channels currently available, and more set to launch later this year, Virgin Media is set to further expand its video offering throughout 2024. This growth trajectory will provide PubMatic with increased scale, further strengthening its position in the CTV and broad video ecosystem.

One of only a few sell-side technology providers selected by Virgin Media to help the company navigate the evolving FAST landscape and scale their advertising offering, PubMatic brings a wealth of experience in supply path optimization (SPO) and private marketplace deals (PMPs). The independent technology company is uniquely positioned to help Virgin Media scale its FAST offering and enhance its monetization strategies through PubMatic's strong partnerships with brands and agencies and innovative advertising solutions.

David Bouchier, Chief TV and Entertainment Officer at Virgin Media O2 said, "This is an important step forward for Virgin Media as we continue to expand and evolve our TV services and the commercialization of our FAST offering. Employing PubMatic's advertising solutions, we're now able to deliver enhanced advertising experiences for our customers, while maximizing engagement and value for advertisers."

Hitesh Bhatt, Senior Director, CTV/OTT, EMEA at PubMatic said, "We are delighted to partner with Virgin Media, meeting the demand for transparent and premium-quality supply inventory. By facilitating the connection between programmatic buyers and high-value FAST inventory, we look forward to driving value for advertisers and viewers alike."

About PubMatic:

PubMatic (Nasdaq: PUBM) is an independent technology company maximising customer value by delivering digital advertising's supply chain of the future. PubMatic's sell-side platform empowers the world's leading digital content creators across the open internet to control access to their inventory and increase monetization by enabling marketers to drive return on investment and reach addressable audiences across ad formats and devices. Since 2006, our infrastructure-driven approach has allowed for the efficient processing and utilisation of data in real-time. By delivering scalable and flexible programmatic innovation, we improve outcomes for our customers while championing a vibrant and transparent digital advertising supply chain.

About Virgin Media:

Virgin Media O2 launched on 1 June 2021, combining the UK's largest and most reliable mobile network with a fully gigabit broadband network where customers benefit from average speeds 5x faster than the national average.
The company is committed to using the power of connectivity to make its better for people and the planet, taking action to close the digital divide and building an inclusive, resilient, and low carbon economy. The business has set an ambitious commitment to achieve net zero carbon across its operations, products and supply chain by the end of 2040.
Virgin Media O2 is a 50:50 joint venture between Liberty Global and Telefónica SA, and one of the UK's largest businesses. Virgin Media O2 is registered in England and Wales. Registration number: 12580944. Griffin House, 161 Hammersmith Road, London, United Kingdom, W6 8BS.