MasterCard Inc.
06/09/2021 | Press release | Distributed by Public on 06/09/2021 01:01
World Rugby welcomes Mastercard as founding global partner of Women in Rugby and unveils new marketing campaign
World Rugby welcomes Mastercard as founding global partner of Women in Rugby and unveils new marketing campaign
World Rugby has announced details of a transformative five-year partnership with Mastercard to accelerate the development of Women in Rugby, which will supercharge the international federation's ambitious Accelerating the Development of Women in Rugby 2017-25 strategic plan. The ground-breaking partnership will deliver a series of firsts, with Mastercard becoming:
- The founding Global Partner of World Rugby's Women in Rugby programme, exclusively focusing on growing youth participation and raising the global profile of the women's global competitions and calendar.
- The first Worldwide Partner for Rugby World Cup 2021 and Rugby World Cup 2025, as Preferred Card for both tournaments.
- The first Global Partner of WXV, the annual global women's competition due to start in 2023.
In addition to the partnership, World Rugby has launched its new Women in Rugby Team Powered marketing campaign. It aims to inspire more women and girls to play and watch the sport by showcasing our belief that women's rugby is the ultimate team sport - on and off the pitch - and how, through the power of togetherness, a team is greater than the sum of its parts.