US Wheat Associates Inc.

04/04/2024 | News release | Distributed by Public on 04/04/2024 07:53

USW Video Series Effective in Sharing Wheat Farmers’ Stories of Stewardship

Response to U.S. Wheat Associates' (USW) Stories of Stewardship video series is coming from near and far - by farmers here at home who grow wheat and other crops, and by customers of U.S. wheat scattered around the globe.

The reaction is consistent: It's refreshing to hear from farmers and learn how they help feed the world while also working hard to care for the land.

All Six Episodes Available

The series, which launched in early January with an all-encompassing Episode 1, was followed by episodes featuring five farm families in five different states. Tom Cannon, of Blackwell, Okla.; Ben and Stephanie Bowsher, of Waynesfield, Ohio; Nick Jorgensen, of Ideal, S.D.; Art Schultheis, of Colton, Wash.; and Aaron Kjelland, of Park River, N.D. each told the stories of their family farms over the period of 10 weeks. Each episode was launched on the USW website and on USW's social media platforms - Facebook, X, and LinkedIn - where all six episodes were shared hundreds of times. The videos will remain on the USW website indefinitely.

Sub-titled versions of each episode have been produced in several languages so that USW's overseas offices can share with customers during meetings, and at events and trade shows.

USW plans to publish written stories to go with each video episode in the near future. It will also continue sharing new stories of how U.S. wheat farmers make efforts to maintain their land for the next generation of farmers.