The National Association of Jewellers
The National Association of Jewellers
01/20/2025 | Press release | Distributed by Public on 01/20/2025 06:36
Bradley’s Jewellers to Participate in York Ice Trail 2025 with Special Daffodil-Inspired Sculpture and Competition
Bradley's Jewellers to Participate in York Ice Trail 2025 with Special Daffodil-Inspired Sculpture and Competition
20 Jan 2025
Independent and multi-award-winning jewellery business Bradley's Jewellers York is preparing to participate in the annual York Ice Trail, focusing on its best-selling York Daffodil collection and its tenth city-wide jewellery competition.
Taking place on February 1-2, 2025, the York Ice Trail consists of a series of elaborate ice sculptures positioned around the historic city centre of York. Bradley's Jewellers has participated in this initiative for more than a decade and has hosted various competitions to drive footfall and engagement with the event.
In 2025, Bradley's Jewellers will add to the Ice Trail line-up with a six-foot-tall ice sculpture inspired by its best-selling York Daffodil collection, which was first unveiled in 2022. The range, crafted in sterling silver, 9ct and 18ct yellow gold, features pear-shaped yellow sapphires, round brilliant-cut orange sapphires, and pear-shaped citrines with millgrain detailing to capture the shape and colours of daffodils in bloom.
The collection was designed by Bradley's Jewellers York owner Kay Bradley to celebrate the plethora of yellow daffodils that bloom around York Minster in springtime, kickstarting what is now a long line of Yorkshire-themed, British-made fine jewellery ranges for the business.
Bradley comments,
"Our life-sized ice sculpture focused on laboratory-grown diamonds in 2023 and the impending launch of the Fabergé x Bradley's Jewellers Christmas Robin Egg Surprise Locket Pendant in 2024, so I wanted to do something different for 2025. The York Daffodil collection has been a consistent best-seller and a popular choice for Yorkshire brides, so it made sense to share its message of optimism, hope and renewal in icy form this February."
The Bradley's Jewellers York Daffodil Ice Sculpture will be placed just outside the entrance to the business' Grade II Listed jewellery boutique on Low Petergate. Its shape and decorative details are all inspired by the York Daffodil pendant in 18k yellow gold, including the sparkling facets of its pear-shaped and round brilliant-cut sapphires. Further information about the piece can be found here.
In keeping with previous years, Bradley's Jewellers will also host a York Ice Trail competition on its website and social media channels, giving its customers, local shoppers and visiting tourists the chance to win a special piece of jewellery frozen at the heart of the ice sculpture. The retailer has chosen a York Daffodil pendant with yellow and orange sapphires in sterling silver as its 2025 competition prize, complete with a complimentary chain. The total cost of the prize exceeds £1,000.
Bradley adds,
"We like to keep our customers guessing! In 2024, we gave one lucky customer the chance to win a mystery loose gemstone, which we then crafted into a piece of bespoke fine jewellery. We worked with the eventual winner to produce a stunning emerald-cut aquamarine trilogy ring in platinum, which was perfectly finished with personalised engraving on the interior surfaces. In 2023, we presented a one-carat laboratory-grown solitaire ring from the York Rose collection after receiving more than 1,000 entries! The York Ice Trail is an event we would never want to miss."