City of West Hollywood, CA

03/08/2018 | News release | Distributed by Public on 03/08/2018 19:36

City to Host Kick-off Celebration for ‘The Drop’ Designated Ride Share Curb Zones

The City of West Hollywood will host a kick-off event celebrating the launch of new evening and nighttime curb zones called The Drop. The Drop is an innovative program that establishes designated areas for pick-ups and drop-offs, which provides added convenience for people who use ride share services, such as Uber and Lyft. It is the first-of-its-kind program in the region. Cities such as San Francisco and Washington, D.C. have spearheaded similar ride share curb zone programs.

The kick-off event for The Drop will take place on Thursday, March 15, 2018 at 5:45 p.m. at The Abbey Food & Bar, located at 692 N. Robertson Boulevard. Members of the West Hollywood City Council will host a ribbon-cutting ceremony and a community reception will follow with light refreshments. The event is free and open to everyone. No RSVP is required. Representatives from Uber and Lyft will be in attendance.

'The Drop makes so much sense. We want to make it as easy as possible for people to enjoy everything the City of West Hollywood has to offer,' said City of West Hollywood Councilmember Lindsey P. Horvath. 'With the rapid increase in use of ride share services, we're proud to be among the first cities in the nation exploring innovative ways to provide added convenience that helps mobility and, ultimately, gets people to where they want to go.'

The Drop will launch on Thursday, March 15, 2018 as a pilot program with 12 curb zones located throughout the City of West Hollywood in areas that experience a high volume of ride share use during evenings and nights. Additional locations will be added to the program as usage is assessed. Curb zones marked The Drop are free, convenient areas for people to be picked up or dropped off by ride share drivers between 6 p.m. and 3 a.m. Drivers are not permitted to park or stage in The Drop curb zones. The Drop is part of a larger effort to address issues such as congested bike and traffic lanes and double-parking, especially in areas with vibrant nightlife and dining scenes.

The Drop curb zone locations, at program launch, are as follows:

  • 1000 N. Formosa Avenue
  • 627 N. La Peer Drive
  • 1105 N. Laurel Avenue
  • 8684 Melrose Avenue
  • 8720 Melrose Avenue
  • 8727 Melrose Avenue
  • 621 N. Robertson Boulevard
  • 693 N. Robertson Boulevard
  • 694 N. Robertson Boulevard
  • 7141 Santa Monica Boulevard
  • 8585 Santa Monica Boulevard
  • 9039 Sunset Boulevard

For additional information about The Drop, including an up-to-date list of curb zone locations as the program expands, please visit

For more information, please contact Bill Bortfeld, City of West Hollywood Parking Services and Projects Officer, at (323) 848-6349 or at [email protected]. For people who are Deaf or hard of hearing, please call TTY (323) 848-6496.