ROSEWOOD AND THE WEBSTER ANNOUNCE EXCLUSIVE POP-UP PARTNERSHIP

July 06, 2023

Checking in with Rosewood and The Webster. The luxury multi-brand omnichannel retailer announced today that they would launch a short-term partnership with world-class hospitality group Rosewood Hotels & Resorts® on a series of retail pop-ups and activations. This initiative is an extension of the permanent Webster storefront that opened in July 2020 at Rosewood Miramar Beach. Inspiration for the partnership derives from the two brands' shared commitment to offering the ultimate luxury experience in a residential setting. Like Rosewood, The Webster's heritage is rooted in hospitality, with their namesake originating from the iconic South Beach flagship, which was The Webster Hotel, designed by Henry Hohauser in the heart of the Art Deco district in Miami. Its mission seamlessly aligns with Rosewood Hotels & Resorts' guiding principle of creating a sense of place for their guests.

"This collaboration is the beginning of a strong partnership between Rosewood and The Webster," says Joanna Gunn, Chief Brand Officer at Rosewood Hotel Group. "From the start, Laure has shared our vision of inspiring our guests to discover a personal retail experience. This is the beginning of how we see our retail offerings evolving at Rosewood and we will continue to introduce new and exciting partnerships across our collection of hotels and resorts, providing for a curated lifestyle edit."

This series kicks off on July 21st, 2023, at Rosewood Miramar Beach, with an expansion into the property's Ambassador Ocean View Suite lasting through the weekend. The Webster will showcase a more significant curation of products, focusing on providing a considerable breadth of menswear currently not housed in the permanent location and a highly tailored selection of women's RTW, Footwear, and bags for Rosewood's affluential explorers. To celebrate this launch, The Webster has partnered with California-based brand Nahmias to anniversary their exclusive Summerland Capsule, which was initially launched three years ago to the date in honor of The Webster's opening in Montecito, which is Founder and Creative Director Doni Nahmias's hometown. The nine-piece capsule captures the essence of California cool fused with a nod to The Webster's signature pink hue in a custom editorial shot in the iconic spaces at Rosewood Miramar Beach, including the great lawn and the grand staircase.

"Rosewood since the beginning of our partnership when opening in Montecito has been so supportive and it is our like-minded approach to offering both unparalleled service and product that connected us. I am so grateful for their belief in the experience we offer and creating this opportunity to activate in their stunning properties, where time stops the second you step on the property, a true oasis. The Webster continues to expand our physical footprint both in permanent and temporary moments with the strategy being at the heart of our brand, going where our client goes and meeting the needs of their lifestyle." says Laure Hériad Dubreuil, Founder, and CEO of The Webster

The partnership continues with a stop in Dallas for a September 27th to September 30th launch at Rosewood Mansion on Turtle Creek, an entirely new market for The Webster, as the retailer only has one location in Houston, Texas. Occupying one of the Mansion's Estate Suites, the pop-up will offer a tailored selection of womenswear, menswear, accessories, beauty and home goods. While Dallas will be the last physical pop-up for 2023, the partnership continues with a celebration during Paris Fashion Week at Hôtel de Crillon, A Rosewood Hotel and follows with a digital shoppable Holiday gift guide activation.

For further updates and new additions, follow along at https://www.rosewoodhotels.com/en/default and https://thewebster.com/ to unlock your luxury closet away from home.

About Rosewood Hotels & Resorts

Rosewood Hotels & Resorts manages a global collection of 31 one-of-a-kind luxury hotels, resorts and residences in 18 countries. Each Rosewood property embraces the brand's A Sense of Place® philosophy to reflect the individual location's history, culture and sensibilities. The Rosewood collection includes some of the world's most legendary hotels and resorts, including The Carlyle, A Rosewood Hotel in New York, Rosewood Mansion on Turtle Creek in Dallas and Hôtel de Crillon, A Rosewood Hotel in Paris, as well as new classics such as Rosewood Hong Kong and Rosewood São Paulo. For those who wish to stay a little longer, Rosewood Residences offer a distinct opportunity for the ownership or rental of properties co-located with a Rosewood hotel or resort and of standalone for-sale residences. Rosewood Residences are defined by the brand's commitment to Enriched Living through thoughtful details and experiences that enhance the quality of life while evoking a sense of discovery and inspiration.

For more information: rosewoodhotels.com

Connect with us: Facebook Twitter Instagram WeChat @rosewoodhotels

About The Webster

Laure Heriard Dubreuil opened The Webster's flagship location in 2009 at 1220 Collins Avenue in South Beach, Miami. Originally the Webster Hotel, the 20,000-square-foot Art Deco building was built in 1939 by architect Henry Hohauser. Heriard Dubreuil, who grew up in Paris and worked as a top merchandiser for Balenciaga and Yves Saint Laurent before founding The Webster, kept the name but reimagined the three-story interior as a women's and men's multi-brand luxury retailer designed with vibrant intimacy to resemble a residential space.

"The idea was a place where you can feel very comfortable," says Heriard Dubreuil of The Webster's concept. "It's a place to spend time. You arrive, you take off your shoes, you're at someone's house, or you're in your gigantic closet, and you can try everything." Rather than organize the store according to brand, Heriard Dubreuil merchandised it as if it were a personal wardrobe, mixing big brands with the emerging, arranging everything intuitively by mood, which was revolutionary at the time. Her instinctive, warm touch lured an impressive brand matrix, including Balenciaga, Bottega Veneta, Chanel, Celine, Saint Laurent, and loyal customers.

A decade after the Miami flagship opened, The Webster has expanded to eight additional flagship locations in Bal Harbour, Houston, Costa Mesa, New York City, Los Angeles, Montecito at the Rosewood Miramar Beach, Toronto and most recently, Palm Springs as well as an annual pop-up in Palm Beach. Each store has its own distinctive energy, unified by Heriard Dubreuil's uncompromising vision of good energy, good fashion, good fun, and Miami's sunny spirit. The retailer has become a destination for exclusive collaborations with brands such as Marine Serre, Bottega Veneta, and Canada Goose, and permanent partnerships with David Mallett and Augustinus Bader, who both operate studios out of The Webster's SoHo location. thewebster.com @thewebster @thewebsterman

Public link

Please use the above public link if you want to share this noodl on another website.