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04/08/2021 | Press release | Distributed by Public on 04/08/2021 10:10

Billie Jean King Cup goes digital with Tennis Clash

The International Tennis Federation and Wildlife Studios announce a new partnership to bring the tournament experience to mobile devices

The Billie Jean King Cup by BNP Paribas is moving online with Tennis Clash. The International Tennis Federation and Wildlife Studios have announced a new partnership that will bring the historic competition to the world's most popular mobile tennis game, Tennis Clash.

In the week that was due to feature the inaugural Billie Jean King Cup by BNP Paribas Finals, fans will be able to connect with the event in alternative ways through an in-game tournament between 15-18 April 2021.

The event will also coincide with the Billie Jean King Cup Play-offs taking place on April 16 and 17, marking a true celebration of the first action to be played under the historic new Billie Jean King Cup brand.

Tennis and gaming fans alike will be able to enjoy the virtual competition, which will be divided into three leagues (Rookie, Junior and Challenger), with the court stylised the match the Billie Jean King Cup visual identity.

'We are delighted to partner with Wildlife to bring the Billie Jean King Cup to new audiences and in a different way for existing fans,' says ITF President David Haggerty.

'One of the core values of the ITF and the Billie Jean King Cup is innovation, and now more than ever we must continue to modernise and enhance the fan experience. This is another step in delivering our bold ambitions to unlock the growth potential of the competition through new and innovative partnerships.'

Game Director of Tennis Clash Ana Costa says: 'Being able to create a Tennis Clash experience for the Billie Jean King Cup was very rewarding since this is the first time a global team competition has been named after a woman. Since tennis is one of the most popular sports in the world, this partnership with ITF will keep everyone connected during these unprecedented times.'

Developed by Wildlife and based on in-depth studies of the sport, Tennis Clash offers an experience that is very close to that of a real match. As a result, it has become highly popular not just with mobile gamers, but also tennis fans.

Easy to learn but hard to master, Tennis Clash is consistently ranked in the top 5 in the sports games category in App Store, and was selected as one of the '5 best competitive games of 2019' in Google Play.