Interpublic Group of Companies Inc.

11/30/2021 | Press release | Distributed by Public on 11/30/2021 11:14

IPG Funds Water System in Ethiopia for Giving Tuesday


In honor of Giving Tuesday this year, IPG is working with charity: water to fund a piped water system in Ethiopia. The piped water system allows more people to access water from a high-yield water source by adding more distribution sites or by bringing water closer to communities. The pipelines are powered by a combination of gravity, electricity, solar polar and other methods, and are tailored to the geography of the region.

To build the system, charity: water is partnering with the International Rescue Committee (IRC). The IRC began working in Ethiopia in 2000, focusing their water, sanitation, and hygiene (WASH) program in the Southern Nations, Nationalities, and Peoples' Region (SNNPR) and Sidama regions. Much of the water in these areas is unprotected, making it unsafe to drink. In response, IRC Ethiopia builds spring protections to ensure clean water can reach the communities. IRC Ethiopia also uses the Participatory Learning and Action (PLA) approach to encourage communities to identify, analyze, and solve their WASH issues.

IPG began its formal partnership with charity: water in 2016 as part of our commitment to UN Sustainability Development Goal #6, access to clean water and sanitation. Access to clean water and sanitation helps improve the overall quality of life in communities around the world. In addition to better health, access to water empowers women who, in many areas around the world, are responsible for obtaining water for their communities. By alleviating the task, women are able to tend to other important activities like education and paid work.

Read here for more information on IPG's partnership with charity: water.