06/11/2021 | News release | Distributed by Public on 06/11/2021 09:21
Team Spectra burst onto the UK cycling scene in April 2021 with a mission to shake up cycling. We caught up with Team Principle Bruce Dalton on what the team have been up to and take a first look at their new team kit.
The self-styled cycling supergroup Team Spectra has only been in existence for a couple of months, but they've already made their mark across mountain bike, road racing and cyclocross and conquered some mammoth challenges in-between racing.
As the team unveil their new (and surely set to be iconic) kit, we get the lowdown from Bruce on the story so far and what's coming next.
It's been a whirlwind, but fantastic fun. We've been stepping up the prep and building the behind the scenes of the team and all the infrastructure needed to achieve our goals over the next 3 years. We've started racing but it's been a case of incognito in our black kit and subtle look, now that's all about to change.
For me, it's been wicked to see the riders bond and develop some really good team experience particularly as we're a mixed-gender team.
I guess as well to see riders going straight onto the podium of events is brilliant too. It's not all about results for us but they do help.
Well, it was a heck of a day out I must say. One of the harder rides I've done recently. It was great that we had no mechanicals or full-on bonks amongst the eight of us who rode - an achievement in itself considering the ride was over 240km.
I had a tough patch with around seven hours of riding in my legs so Mikey [Mottram] sat on the front at 40kph for an hour or so. That was a dark spot! The view descending into Whitby was fantastic though.
We felt from the beginning it was important that we did things normal riders can relate to and replicate and even invite other teams to challenge us. For example, our Coast to Coast route is freely available on Komoot and we'd love it if somebody else came along and beat our time of 8 hours 44 minutes.
Racing is fantastic and we're still ultimately a performance team but these tangible events are real events that bond our riders and staff - they're just good fun.
Our kit uses only two colours - black and gold. Why gold? It's an underused colour in the bunch and the earthy tones blend well into our off-road roots. And cause, gold.
The patterns we used to represent our brand DNA reflect the disciplines we want to be competitive in. They are the ATCG that make up our riders and races.
We'll hopefully be in action at National MTB Series, Grinduro, TransWales, The Tour Series, Cyclo-Cross world cups, National Road and Cyclo-Cross series, the Tour of Cambridgeshire, Raiders Gravel, Dirty Reiver, Kings Cup Gravel and lots of other smaller events.
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