08/23/2023 | Press release | Distributed by Public on 08/23/2023 04:21
As the corporate sponsor of the University of Exeter's 2023 MBA CE Challenge, we invited enterprising students to take part in a week-long design sprint, answering a circular economy challenge, and inspiring a new way of thinking about sustainable packaging.
At DS Smith, sustainability is integral to our circular business model, and we can have the greatest positive impact by helping to create a low carbon, circular economy. It's a journey we have been on for more than a decade.
The circular economy eliminates waste and pollution by design as well as circulates products and materials at their highest value. By designing 100% recyclable or reusable packaging, we are keeping materials in use for longer. This reduces the need for virgin materials and pressure on natural resources. We continue to innovate into new areas, so as a part of our Now & Next Sustainability Strategy, we're launching reuse pilots to help us understand the opportunity for keeping our product in use for longer.
The MBA students were given a challenge to create a reusable packaging system for e-commerce and white goods, catering for our changing world.
Dr. Merryn Haines-Gadd
Research Associate in Circular Economy and Design, University of Exeter Business School
DS Smith experts from our sustainability, innovation, industry, design, and e-commerce teams provided the students with both knowledge and guidance which helped to deepen their understanding of our industry's dynamics and challenges. In a circular economy Masterclass, they also learned about our partnership with theEllen MacArthur Foundationand how we're usingour Circular Design Metricsto measure the circularity of various packaging designs.
The winning solution showcased the benefits of driving e-commerce packaging reuse by focusing initially on orders where a return was expected, for example when a customer orders the same garment in 3 different sizes to try on at home. This provided the most effective pathway for learning before a solution is scaled further and it leveraged the data that retailers have, to help drive a circular economy.
Hugh McCann
Senior Circular Growth Manager, DS Smith
We would like to thank all of the students again for their energy, passion and dedication to the task at hand.