Shiseido Discovers Stretching along the Anti-Gravity System ”Dynamic Belt” Activates Arrector Pili Muscles—Key to Improving ”Sagging”

Now that the face mask rules have been relaxed, many customers are interested in "facial sagging." Shiseido, which has led the industry as a pioneer in the field of sagging research for a quarter of a century, discovered in the present study that the things including stretching along the direction of the arrector pili muscles, which are found in the face and serve as a system to resist sagging-causing gravity, has the potential to improve facial sagging by activating the arrector pili muscles that are prone to age-related weakening. We will apply these findings to our skincare products in the future to provide a beauty experience that exceeds the expectations of our customers. The results of this study will be presented at the European Biophysical Societies' Association (EBSA) Congress, which will be held in Stockholm starting July 31, 2023.

About Our R＆D Strategy:
This study was conducted with the aim of elucidating the causes of "eternal skin concerns" that our customers have been expressing for many years, including dark spots/dullness, wrinkles, sagging, and pores, and developing solutions under "Skin Beauty INNOVATION," one of the three pillars of Shiseido's R＆D strategy.

- Integrated Report 2022 (Beauty Innovation Part)
- https://corp.shiseido.com/report/en/2022/value_creation/innovation/
- Keywords
Skin Beauty INNOVATION, external skin concern, sagging

Reference: Shiseido's "Sagging" Research and Results
For nearly a quarter of a century, Shiseido, led by Fellow Researcher Tomonobu Ezure, has developed and utilized the state-of-the-art analytical techniques to elucidate the phenomena and causes of "sagging," the age-related changes in the shape of the face including smile lines, marionette lines, and loosening of the face line. Results of our research include the discoveries of the "Anchor" structure, which supports the shape of the face, age-related "Dermal Cavitation" phenomenon, "Dermal Cell Network" of interwoven dermal cells, and the direction of the arrector pili muscles, "Dynamic Belt," which is a system that fights off gravity force. These research results have been highly evaluated internationally and academically, and have won the top prize in four consecutive academic congresses held by the International Federation of Societies of Cosmetic Chemists (IFSCC). Shiseido refers to these four findings as "Anti-Gravity Science V" and approaches "sagging" that many customers are concerned about by applying them to skincare.

＜About the Anchor structure＞
Shiseido Clarifies Skin Structure of Supporting Face Shape for the First Time in the World (2015)
https://corp.shiseido.com/jp/newsimg/archive/00000000001927/1927_w4y67_jp.pdf
＜About the Dermal Cavitation phenomenon＞
Shiseido Discovers That Age-Related Dermal Cavitation Leads to Sagging Skin (2015)
https://corp.shiseido.com/jp/releimg/2512-j.pdf?rt_pr=tr437
Shiseido Elucidates Mechanism of Age-Related Dermal Cavitation (2016)
https://corp.shiseido.com/jp/news/detail.html?n=00000000001958
＜About Dermal Cell Network＞
Shiseido Elucidates the "Fibroblast Network" of Cells in Dermis (2020)
https://corp.shiseido.com/jp/news/detail.html?n=00000000002898
＜About Dynamic Belt＞
Shiseido Discovers Skin's Anti-gravity System "Dynamic Belt" (2022)
https://corp.shiseido.com/en/news/detail.html?n=00000000003506
＜About the development of techniques to analyze the inside of the skin＞
Shiseido Develops "Digital 3D Skin", a New Skin Analysis Technology Using AI (2020)
https://corp.shiseido.com/jp/news/detail.html?n=00000000002897
Shiseido Develops "4D Digital Skin" (Electronic Skin), Finally Reconstructing Skin Movement on Computer (2021)
https://corp.shiseido.com/en/news/detail.html?n=00000000003257