Clorox Chile supports children’s education through new campaign

Brands

Clorox Chile supports children's education through new campaign

March 16, 2025

The Clorox brand has launched a campaign to help all boys and girls in Chile have a better future and thrive.

"El Presente tiene Futuro" - which translates to "The Future Is Today" - seeks to create clean, safe learning environments for kids and empower students and teachers with sustainable hygiene practices. At the same time, it aims to establish a greater presence for our brand in the community.

The campaign is being conducted in partnership with the nonprofit Desafío Levantemos, which serves as a bridge between those who need help and those who want to help. Since 2010, it's led over 700 projects, benefiting more than 1 million people.

Why it matters

Every child deserves a clean, safe learning space. This initiative strengthens the brand's commitment to positively impact the community.

Our plan

During fiscal year 2025, the brand is focusing on three key areas:

• Donations: Supplying 80,000 units of cleaning and disinfecting products to over 200 rural schools.

• Training: Educating students and teachers on sustainable hygiene and disinfection practices.

• Volunteering: Our team will help clean and restore schools, improving conditions for students.

The initiative was promoted through a kickoff campaign in early November:

• Media outreach: Gained close to 2 million impressions with top-tier outlets.

• Use of influencers: Reached an additional 1 million people.

Check out this video highlighting the initiative, with voices including the brand's nonprofit partner, students and teachers - and even some superheroes of cleanliness!

Brands, Responsibility

brands, charitable giving, Chile, Clorox, community, disinfection, volunteering