‘Makeover’ for Dundrum Town Centre with New Space NK and JD Sports

Hammerson is pleased to announce that it has signed JD Sports and Space NK at Dundrum Town Centre, as it continues to attract high-profile brands, new concepts and market firsts.

These new deals will create one of the largest JD Sports in Ireland and will see beauty retailer, Space NK open its second store in the country.

The signings come as international independent real estate analysts Green Street upgraded Dundrum Town Centre to A++ for the quality of its occupier mix, connectivity, competitiveness and overall build, making it the only retail destination in Ireland to achieve this rating.

JD Sports will almost double its footprint at Dundrum, to over 22,000 sq ft, making it one of the biggest in the UK & Ireland. The leading trainer and sports fashion brand will meet the increasing demand for athleisure, which continues to be a top performing category across Hammerson's city-centre assets and estates. The new store demonstrates the appeal of Dundrum Town Centre and is reflective of Hammerson's wider strategy to attract new audiences with in-demand brands, social and entertainment offers.

Space NK, which is the UK's biggest beauty only retailer, will open its second store in Ireland at Dundrum Town Centre, as the beauty retailer expands its footprint in the country following its inaugural site on Grafton Street. Space NK which has a strong following of beauty customers across all age demographics, bringing brands to the city such a Rare Beauty, Kosas and Tatcha.

The high-profile deals continue the repositioning of Dundrum Town Centre, which reached new milestones last year, with the repurposing of over 200,000 sq ft of space. Introducing the first ever Nike Live in Ireland, Penneys new 80,000 sq ft flagship store as well as Dunnes Stores, Skechers and a new, best-in-class workspace for Western Union. Supported by a series of activations, cultural programmes and events, this repositioning generated an increase in footfall (+3.3%) and sales (+1.5%) for the destination in 2023 year-on-year.
Underpinning Hammerson's leasing strategy is a commitment to ESG and being Net Zero by 2030. Last year saw a number of successful ESG initiatives delivered across Hammerson's Irish portfolio including Swords Pavilions' common areas becoming gas free and diverting a local culvert to a mill pond at Dundrum to save potable water. This month, a new bicycle initiative in partnership with Dún Laoghaire-Rathdown County Council has been unveiled at Dundrum. The provision of 100 bicycle storage units within the Red Car Park comes ahead of the city's upcoming 'Cycle Week', which encourages customers to consider greener and more sustainable ways to travel.

Connor Owens, Managing Director, Asset Management (Ireland) said: "The last 12 months have been transformative for Dundrum Town Centre, as we repositioned more than 15%per cent of the footprint, introducing new uses and high-profile brands to shift the perception and purpose of the destination. The signing of Space NK alongside a new and expanded JD Sports demonstrates that our investment and strategic approach is delivering tangible results.

This investment has seen us attract the very best global brands, and this has resulted in an significant uptick in footfall and sales across our portfolio. There is more to come, and we are focused on a proactive high quality, diverse and complementary mix for both our occupiers and customers."

James Air, Director, Head of Group Acquisitions at JD said: "Hammerson has been an important partner to us. The quality of its schemes and people has undoubtedly allowed our partnership to flourish, especially with its ongoing commitment to reinvesting and evolving the assets to introduced new brands, alongside improved social and entertainment offers.

"We are absolutely delighted to have now signed for a fantastic redevelopment and extension of our store in Dundrum. The project will complete in Spring 2025, creating a significantly larger retailing area within a superb flagship space. During the redevelopment works, we will be operating a temporary store within close proximity which will stock all of our favourite lines."

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