Meet Advisor Collective member Larry Krampf, performance advertising entrepreneur and CEO

Lawrence H. Krampf, Founder, CEO, Advisor, Board Member

Larry is a strategic marketing and communications entrepreneur with 40+ years owning and running NYC and NJ based integrated advertising, digital and public affairs companies. He remains active as the Founder and Principal of Atmosphere Marketing Group, LLC, a NYC and Miami based advertising agency, continues to serve as CEO and Principal of V&L Ventures, LLC, a real estate investment and business acquisition company, and currently after serving on the Advisory Board of GoMo Health has expanded his role with this mission driven company to serve as Chief Revenue Officer (CRO).

Larry pursued his education and extensive career in advertising in NJ and NYC. He graduated Rutgers College with degrees in business, accounting, and art history. After graduation, he worked as an accountant for Deloitte, Haskins & Sells, and then as an advertising executive with Tracy Locke/ BBDO, before founding his own advertising agency, Krampf Communications in 1981.

In 1990, Larry formed Princeton Communications Group, Inc. (PCG) to better service a growing client list. PCG established a reputation for creative excellence and client service and amassed over 200 peer-reviewed awards representing every category recognized by the industry. In 2003, Larry acquired Marke Communications, an integrated NYC based advertising agency and as CEO, supplied vision, guidance, and expertise to every aspect of the operation as well as the driving force behind Marke accounts in the healthcare, pharmaceutical, retail, financial services, insurance , technology, real estate, fashion, and beauty industries. Larry also acquired and managed Nancy H. Becker Associates in 2003, the first woman owned, NJ based, public affairs firm, with an outstanding record of achievement in the healthcare, architecture, real estate, energy, environmental, financial services, homeland security, telecommunications, and technology industries.

Serving the community has played a major part in Larry's career. He serves on the Board of the NJ State Chamber of Commerce, Cancer Care, Inc., Middlesex County Regional Chamber of Commerce (MCRCC), Hopewell Valley Children's Theatre, Past Chairman of the Board of the Princeton Regional Chamber of Commerce and the MCRCC, Trustee for the Garden State Arts Center Foundation, Greater Philadelphia Chamber, NJN Foundation, Luxury Council, NJ Tech Council, BioNJ, NJ State Governors Council, Founding Member of Jasna Polana TPC, Member of the Nassau Club and the Thomas Edison College Foundation, Founding Member of Communications, Advertising, Marketing Association (CAMA), League of Advertising Agencies and Jersey Shore Public Relations and Advertising Association. He has chaired many community events over the years for the American Heart Association (Founded the Heart Walk over 35 years ago), Cancer Care, Foundation Fighting and was an advisor to the Health Care Quality Institute.

In 2001 The Princeton Chamber named Larry Entrepreneur of the Year. Larry received the 1998 Community Leader of Distinction and the 2005 Businessperson of the Year from the MCRCC, the 2005 Volunteer of the Year from the YMCA, the 2006 Spirit of America Award from the Boy Scouts of America and the 2009 Cancer Care Award for his 25 years of dedicated service. Larry was inducted into the Advertising Hall of Fame November 9, 2022.

After serving on the Advisory Board of GoMo Health as of January 2022, Larry expanded his role as the Chief Revenue Officer and is fascinated with GoMo Health's ability to connect behavioral science, technology, and creativity to activate healthy change. GoMo Health's clients are some of the top healthcare and life science companies, such as Eli Lilly, Abbott, Novartis, Stanford, Humana, Centene, Cancer Treatment Centers of America, RWJ, Colgate and The Cancer Institute of New Jersey. The holy grail in all of healthcare is "engagement" - there is plenty of content and information but not a deep understanding of the science of human engagement and behavioral modification. GoMo has a proven proprietary, evidence-based science of engagement, BehavioralRx ®, their cloud-based AI driven digital therapeutic, delivering2/3X the level of patient activation and outcomes in over 20 chronic and complex conditions worldwide, resulting in significant improvement in health outcomes and adherence, and decreased costs of care for providers, hospitals, health plans, employers, and life science companies. Larry believes in Tikkum Olam, mankind's fundamental duty to repair the world, and GoMo Health's mission to solve population health.

GoMo Health received the 2024 AVA Platinum Digital Award, 2023 Aging Innovation Award, NJ Biz Digi-Tech Innovator Award, 2020 Med Tech Breakthrough Award, Top 70 Population Health Management Company - Becker Hospital Review, 17^th Annual eHealthcare Leadership Award, Best Digital Solution 33^rd Annual Healthcare Advertising Award, Tech United Tech Influencer 2023, Digital Health New York (DHNY) Top 100, and ROI Technology Influencer.

Collective Audience is the Future of the Digital Media and Performance Advertising Industry

Peter Bordes has the insight, experience, and vision to build the future next generation audience driven digital media and performance ecosystem and has compiled an amazing team of the best in the industry to deliver in a big way. I am so excited and honored to work with this mission driven organization and amazing team transforming the industry I love. Collective Audience will allow brands, agencies, publishers, and platforms with a single point of entry and optimize the supply chain utilizing the best tech to drive out inefficiencies and deliver the new audience driven digital media and performance advertising ecosystem which will be a collective, unified, collaborative, simplified and transparent. Disrupting advertising, media, and AI together with a new simplified ecosystem that can address the culmination of cultural, societal, regulatory and technology change . It is all about effectively converting your audience, monitoring your audience, and leveraging data. Remove inefficiencies, collective partners including publishers, content creators, advertisers, and consumers utilizing technology to solve problems and drive out inefficiencies. All-In-One data, AI, and media buying platform lets you focus on connecting with your customers. Ingest data about your future customer and transform it into actionable marketing insights. Global, open, interconnected, ecosystem, together, empowering collective partners including advertising, media, data, and AI with efficient liquidity. Collective Audience will deliver a flexible infrastructure that creates multiple revenue streams that will build enterprise value.

What I would tell my younger self:

Always better to disrupt than be disrupted.

Take calculated risks. You learn by failing. Fail fast. Fail forward.

Always deliver out-of-the box thinking that is creative, strategically based, responsibly implemented and that produces results. Be data driven.

Surround yourself with the best and brightest. Utilize collective intellect to build your team.

Base all relationships on the value of respect, trust, integrity, and commitment to shared visions.

Be client centric and deliver exceptional creative, marketing, and technology that achieves a client's objectives and effectively manages their issues. Be quality driven by professionalism, accuracy, creativity, and promptness. Measure success by your client's success.

Have fun. Foster a fun, creative, and caring environment for employees so that they can achieve excellence and prosper. Value a healthy work and life balance.

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