Forrester Research Inc.

05/13/2021 | Press release | Archived content

Demand Gen Report – Forrester B2B Summit: New B2B Waterfall Aims To Help Accelerate Opportunity Development & Revenue Growth

Demand Gen Report covers the launch of Forrester Decisions as part of its collective coverage of new research and announcements stemming from B2B Summit North America, including the new B2B Revenue Waterfall. This article includes insights from Forrester Chairman and CEO George Colony, Principal Analyst Barbara Winters, VP, Principal Analyst Kerry Cunningham, and VP, Research Director Steven Casey. Read the full article here.