AAAA - American Association of Advertising Agencies

05/01/2024 | News release | Distributed by Public on 05/01/2024 07:28

FTC Issues Final Version of Revised Health Breach Notification Rule

The Federal Trade Commission (FTC) announced a final rule on April 26, 2024 that updates its Health Breach Notification Rule (HBNR). Importantly for advertisers, per the rule, the FTC considers a breach to include a covered entity's unauthorized disclosure of personal health records to third party advertising networks and technology platforms like Facebook and Google […]

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