McDonald’s Strategy Sustains Growth

We continue to maximize our marketing by further elevating creative excellence, scaling great ideas globally, and building meaningful relationships with our customers. In more than 30 markets around the world, we did just that, tapping into a new global community with a truly unique brand campaign - WcDonald's, a fictional Anime restaurant we brought to life for our fans this quarter, creating passionate brand excitement and lifting Chicken McNugget category sales.