Newsroom of the future

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Newsroom of the future

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AI-supported news gathering, writing and publishing: RTL Deutschland has developed an AI editorial tool for journalists at news channel NTV.

The project, which was completed in close collaboration with German news agency dpa, supports journalists in a variety of tasks. By having trained the model specifically for NTV, the system can help prioritise emerging news, offer topic suggestions and draft text in the language style used at NTV.

The newly developed tool will initially be launched at the NTV news desk and will be used for working with journalistic reports from dpa. While the tool optimises workflows and enables journalists to spend more time on producing high-quality and unique content, all editorial decisions will remain under human supervision, emphasises Sonja Schwetje.

Sonja Schwetje, Managing Director Programming at NTV and Editor-in-Chief of Business & Networks at RTL News, says: "Together with dpa, we are working on the future of journalism in this project. In addition to the exclusively researched reports, the preparation and selection of agency reports is an important pillar of our current news programme. Our new editorial tool enables our journalists to analyse news with high precision and process relevant information more quickly."

Sonja continues: "This allows our editors to focus even more on researching background information and exclusive stories. The key here is that the selection, control and decision on publication lies with the individual journalist. With this support, we are strengthening our news content and offerings, especially in such an important news year, and contributing even more to diversity of opinion and pluralism."

Under the supervision of RTL Deutschland's AI Circle, the language model components of the new AI tool were developed by ML6, a global tech company. Long standing NTV partner Ethinking was responsible for the integration into the digital newsroom, while the Google News Initiative also supported the project.

The new system is scalable, and further expansion is planned for other brands at RTL News and Gruner + Jahr as part of RTL Deutschland. The aim is to reduce repetitive tasks and optimise workflows.

Contacts

RTL is Europe's leading entertainment brand standing for entertainment, independent journalism, inspiration, energy and attitude. With our TV channels, streaming services, radio stations and online platforms in Germany, the Netherlands, France, Hungary and Luxembourg, we reach millions of people across Europe every day. The RTL brand is owned by RTL Group.

About RTL Group

RTL Group is a leading entertainment company across broadcast, streaming, content and digital, with interests in 60 television channels, seven streaming services and 36 radio stations. The Group's families of TV channels are either number one or number two in six European countries, while RTL Group owns or has interests in radio stations in France, Germany, Spain and Luxembourg. RTL Deutschland is the Group's largest business unit and Germany's first cross-media champion, operating across TV, streaming, radio, digital and publishing. RTL Group's streaming services include RTL+ in Germany and Hungary, Videoland in the Netherlands and M6+ in France. Fremantle is one of the world's largest creators, producers and distributors of scripted and unscripted content, responsible for more than 11,000 hours of programming per year, alongside an international network of teams operating in 27 countries. The streaming tech company Bedrock and the ad-tech company Smartclip are also owned by RTL Group. As a market leader, RTL Group strives to foster alliances and partnerships within the European media industry, for example by building a one-stop advertising sales house in Germany with Ad Alliance and driving international advertising sales with RTL AdAlliance. Bertelsmann is the majority shareholder of RTL Group, which is listed on the Luxembourg and Frankfurt stock exchanges and in the MDAX stock index.

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