RiskRep Radar: What’s Driving the 2024 Campaigns and Why Businesses Should Be Prepared

Stagwell's omnichannel agency Assembly projects a record $12 billion will be spent across media channels this election cycle year. This spending will be highly targeted and concentrated in key markets.

Las Vegas, Philadelphia, Phoenix and Reno will be bombarded the most, followed by Pittsburgh, Tucson, Missoula, Billings, Boston, Wilkes Barre-Scranton, Butte-Bozeman, Detroit, Los Angeles, Charlotte, Atlanta, Cleveland, Cincinnati, Harrisburg, D.C. and Raleigh-Durham.

Importantly, as the election ads heat up, these markets will be inundated with nearly complete negativity - which will make communicating and marketing more difficult than ever. Specifically, negative advertising about the economy could not just affect people's votes; it could depress their willingness to spend.

It is more important than ever for business leaders to be prepared for this election cycle with bipartisan advisory teams, integrated vetting processes, scenario planning and 24/7 monitoring.

Explore our full presentation on the issues driving the 2024 campaigns here.