Henkel AG & Co. KGaA

12/13/2023 | Press release | Distributed by Public on 12/13/2023 03:00

Pritt and Loctite start switching to sustainable EPIX padded mailers for online delivery

Dec 13, 2023Düsseldorf / Germany

Innovative e-commerce packaging made of 90 percent recycled paper

Pritt and Loctite start switching to sustainable EPIX padded mailers for online delivery

Consumers who buy Pritt and Loctite glues online will now receive their products in more sustainable packaging. The new padded mailers for these popular brands use Henkel's innovative EPIX technology to protect the products as they travel to e-commerce customers. The packaging is made from 90 percent recycled paper, is certified as recyclable by Institut cyclos-HTP, and offers a wide range of additional benefits compared to traditional packaging.

Online shopping makes it simpler than ever to get Pritt and Loctite glues for crafting. And now, it's also more sustainable than ever - because products bought from these brands via certain e-commerce channels will arrive at the customer's home in padded mailers that leverage proprietary EPIX technology from Henkel. This technology extends the functionality of paper and makes it possible to reduce the use of plastic for product packaging.

The new mailers require less material than standard packaging solutions because they are specially designed to fit products offered by Pritt and Loctite for e-commerce. They also eliminate secondary packaging for these products, reducing the cardboard and plastic packaging consumption, and making the products ready to use once delivered via courier. In addition, they are quicker and easier to open, while also offering tamper-evident features. And flexibility is built in too.

Products are protected throughout their journey to the consumer as EPIX padded mailers achieve better impact resistance than standard types of packaging such as bubble mailers or other paper mailer alternatives. This means they are safe to ship without an additional overbox, which reduces handling during packing and facilitates transportation to the delivery destination.

"Switching to these innovative EPIX padded mailers is another important milestone in our strong commitment to sustainability in e-commerce," says Melis Topoyan, Global E-Commerce Portfolio and Innovation Manager Henkel Consumer Adhesives. "The packaging is made from 90 percent recycled paper and is 92 percent recyclable, so consumers can simply drop the mailer into their local paper recycling system. In this way, we are supporting the transition to a circular economy - where materials stay in the economic cycle for longer and waste becomes a thing of the past."

"These sustainable padded mailers are packed with advantages for our brands, our customers and our planet," says Natalia Greiss, Packaging Manager, Henkel Adhesive Technologies Operations Europe. "We're always looking for ways to cut the environmental footprint of our packaging - and these innovative mailers enable an important step forward."

EPIX padded mailers are now protecting Pritt and Loctite e-commerce products - and protecting the environment too. By 2025, Henkel aims for all of its packaging to be designed and developed to optimize recyclability or reusability. The company is working closely with waste collection and recycling initiatives worldwide to help ensure that all packaging waste is properly disposed of and recycled. Henkel also invests in innovative solutions and technologies that support improved infrastructure and consumer information about recycling.