04/24/2024 | Press release | Distributed by Public on 04/24/2024 09:20
Spotify is once again teaming up with Les Flammes, the only music awards dedicated to rap, R&B, Afrobeats, and popular culture in France.
Spotify helped create Les Flammes in 2023 to celebrate and highlight the French-speaking artists who are actively shaping new cultural trends. Rap is a hugely prominent genre in France-on Spotify, the top five most-listened-to artists in the country have hailed from rap, hip-hop, and R&B for the past several years.
Ahead of the ceremony on April 25, let's take a moment to highlight the impact of last year's inaugural event, and also spotlight the 2024 nominees.
Not only was Les Flammes 2023 a success, but it also impacted music consumption on Spotify in France. Rap and hip-hop have continued to gain steam since last year's ceremony, with French artist listenership increasing by 15% among users aged 25-44 and 12% among users aged 24-29 and users over 55.
In addition, several winners saw an increase in streams in France in the past year:
A number of artists up for awards at this year's ceremony have already made their mark. Among the male nominees, that includes Yamê, an artist supported by Spotify's RADAR program; Favé; and Werenoi.
Among the female nominees:
And while this year's ceremony will be held at the Théâtre du Châtelet in Paris, Spotify will also host a special viewing party in Marseille. The event will reinforce the sense of unity that characterizes Les Flammes while also celebrating the city's vibrant hip-hop scene. Photocalls, food, and DJ sets will keep the party going for more than 500 attendees as screens project the awards ceremony.
Beyond France's borders, French pop, hip-hop, and rap artists continue to gain notoriety, especially as Spotify helps reduce language barriers and enable local artists to gain visibility in non-French-speaking markets:
Stream our official playlistfor Les Flammes 2024 to hear this year's nominated artists.