Lowe's Teams Up with Lionel Messi, Inter Miami CF, and CONMEBAL Copa America 2024™ to Win Over Soccer Fans

Inter Miami has quickly become the focal point of soccer in North America. The new partnership between Lowe's and Inter Miami will drive engagement with soccer fans with signage and in-stadium activations, community programming, ticket hospitality, player appearances at Lowe's locations throughout the Miami market and more.

"Inter Miami has worked towards becoming a global reference point of fútbol, so that when people think of fútbol, they think of Inter Miami," said Inter Miami CF Chief Business Officer, Xavier Asensi. "Our partnership with Lowe's is another proof point of attaining this ambition. We are excited to partner with Lowe's, an organization that matches our goal to continue to set the benchmark for the sport and deliver for our fútbol family."

Lowe's will also team up with CONMEBOL Copa América 2024 USA™, which returns to the United States with Argentina defending its crown beginning June 20. Lowe's has a series of exciting initiatives to celebrate the magic of Messi:

• Ways for loyalty members to win more points every time Messi makes an assist throughout the tournament.
• Select Lowe's stores will host CONMEBOLCopa América 2024 USA™ watch parties, allowing communities to come together and enjoy the soccer tournament on a big screen, along with family-friendly soccer-themed activities.
• Lowe's red vest associates will host kid-friendly, build-your-own soccer goal workshops at the watch parties.
• Lowe's MVPs Pro Rewards loyalty members may redeem bonus points for signed Messi memorabilia.** Limited availability, while supplies last.

"To celebrate fútbol's rich culture and community, we wanted to partner with an athlete and fútbol affiliations that resonate deeply with our customers," said Gerardo Soto, Lowe's vice president of brand marketing and sports partnerships. "These new partnerships provide an opportunity to build trust and credibility with a broader customer base through the athletes and sporting events that matter to them."

The partnerships add to Lowe's existing collaboration with Charlotte FC, Lowe's hometown Major League Soccer club. As the Official Home Improvement Partner of Inter Miami CF and CONMEBOL Copa América 2024 USA™, Lowe's will enhance the soccer experience for fans while bringing them closer to the excitement of Messi's gameplay.

For more information about Lowe's partnerships and upcoming soccer initiatives, visitLowes.com/hometeam.

* Loyalty Programs subject to Terms & Conditions. Visit Lowes.com/Terms for details. Subject to change.

**All Bonus Points will expire on December 31, 2024, unless extended by Lowe's. Reward Center items may vary. Visit Lowes.com/terms for full details.

Public link

Please use the above public link if you want to share this noodl on another website.