Roku Inc.
04/30/2024 | Press release | Distributed by Public on 04/30/2024 06:33
NBCUniversal and Roku Debut New Destination Showcasing NBCUniversal’s Coverage of the Olympic Games Paris 2024
NBC Olympic Zone on Roku will direct users into Peacock, the streaming home of over 5,000 hours of live Olympics coverage
NEW YORK, NY - April 30, 2024 - Today, NBCUniversal and Roku revealed the upcoming launch of the NBC Olympic Zone on Roku, a new destination on the Roku Home Screen Menu to help users easily access and explore Peacock's comprehensive coverage of the Olympic Games Paris 2024 this summer. As a result of this strategic partnership, fans using Roku, America's leading TV streaming platform in the U.S.*, can quickly get to Olympics events on Peacock with a subscription and watch more than 5,000 hours of live events and all NBC programming, browse through curated content rows of live and upcoming programming, discover events by sport type, click through event recaps, and so much more. The NBC Olympic Zone on Roku will also feature a dedicated replay row, clips, and highlight reels that take users directly to Peacock's immersive viewing experience.
"Creating partnerships like the NBC Olympic Zone on Roku, which emphasize tentpole content in the user experience on our partner platforms, has proven to provide deeper engagement," said Matt Schnaars, President, NBCUniversal Content Distribution. "NBCUniversal's coverage of the Paris Olympics will be the can't-miss event of 2024, and this partnership displays the type of experience we can create with partners like Roku to drive users into Peacock."
"Our users are going to have an amazing summer with the NBC Olympic Zone on Roku, directing them to Peacock and all the highlights, replays, and live competition coming straight from Paris," said Tedd Cittadine, Vice President of Content Partnerships, Roku. "This is a unique, exciting opportunity for us, streamers, and sponsors looking to align their brands with this global powerhouse sports moment."
Roku users can visit the NBC Olympic Zone on Roku to:
· Discover live and upcoming events, allowing fans to quickly find and stream the NBC primetime show and individual sports, highlights, and replays
· Stay up to date with the Medal Count Module, where fans can keep track of medal standings of countries competing in Paris
· Watch pre-Olympics coverage including recaps and highlights, U.S. Olympic Trials, and more streaming live on Peacock
· Engage with athlete profiles and Olympic-related content
Peacock's viewing experience for the Olympic Games Paris 2024, which will be the most comprehensive streaming destination ever for the Olympic Games, will introduce industry-first interactive features that help fans navigate more than 5,000 hours of live coverage throughout the Games, including all 329 medal events. Its extensive Olympics hub will feature curated rails of live and upcoming events, dedicated in-depth hubs for nearly 40 sports, medal standings, and an interactive schedule. Peacock will also debut two new features coming to the platform - Peacock Live Actions and Peacock Discovery Multiview - that will help fans discover and engage with the Olympics and other live programming in new, innovative ways.
NBCUniversal previously announced that the NBC broadcast network and streaming service Peacock will be the company's primary platforms for its coverage of the Olympic Games Paris 2024, scheduled for July 26-Aug. 11, 2024. Click here for more programming information on NBC and here for more information about the Olympics experience on Peacock.
NBCUniversal owns the U.S. media rights to the Olympic Games through 2032, which are scheduled for Paris (2024), Milan Cortina (2026), Los Angeles (2028), and Brisbane (2032). The host city for the 2030 Olympic Winter Games has not yet been chosen.
*By hours streamed (Hypothesis Group: Q4 2023)
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About NBCUniversal
NBCUniversal is one of the world's leading media and entertainment companies. We create world-class content, which we distribute across our portfolio of film, television, and streaming, and bring to life through our theme parks and consumer experiences. We own and operate leading entertainment and news brands, including NBC, NBC News, MSNBC, CNBC, NBC Sports, Telemundo, NBC Local Stations, Bravo, USA Network, and Peacock, our premium ad-supported streaming service. We produce and distribute premier filmed entertainment and programming through Universal Filmed Entertainment Group and Universal Studio Group, and have world-renowned theme parks and attractions through Universal Destinations & Experiences. NBCUniversal is a subsidiary of Comcast Corporation.
NBCUniversal Contacts
Sydney Schwartz
Pat Bunting
About Roku
Roku pioneered streaming on TV. We connect users to the content they love, enable content publishers to build and monetize large audiences, and provide advertisers with unique capabilities to engage consumers. Roku TV™ models, Roku streaming players, and TV-related audio devices are available in various countries around the world through direct retail sales and/or licensing arrangements with TV OEM brands. Roku-branded TVs and Roku Smart Home products are sold exclusively in the United States. Roku also operates The Roku Channel, the home of free and premium entertainment with exclusive access to Roku Originals. The Roku Channel is available in the United States, Canada, Mexico, and the United Kingdom. Roku is headquartered in San Jose, Calif., U.S.A.
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This press release contains "forward-looking" statements that are based on our beliefs and assumptions and on information currently available to us on the date of this press release. Forward-looking statements may involve known and unknown risks, uncertainties and other factors that may cause our actual results, performance or achievements to be materially different from those expressed or implied by the forward-looking statements. These statements include but are not limited to the partnership between Roku and NBCUniversal; the launch timing, benefits and opportunities of the new Olympic Zone; and the features, capabilities, benefits, growth and reach of the Roku platform. Except as required by law, we assume no obligation to update these forward-looking statements publicly, or to update the reasons actual results could differ materially from those anticipated in the forward-looking statements, even if new information becomes available in the future. Important factors that could cause our actual results to differ materially are detailed from time to time in the reports Roku, Inc. files with the Securities and Exchange Commission, including our Annual Report on Form 10-K for the year ended December 31, 2023, and our Quarterly Report on Form 10-Q for the quarter ended March 31, 2024. Copies of reports filed with the SEC are posted on Roku's website and are available from Roku without charge.
Roku Media Contact
Sarah Saul