04/23/2021 | Press release | Distributed by Public on 04/23/2021 00:59
Sustainable packaging is a key topic for Beiersdorf. Along the 4 R's (Reduce - Reuse - Recycle - Replace), intensive work is being done to achieve improvements and rethink packaging across the different dimensions. This includes the use of renewable raw materials as it has been done with the new NIVEA Naturally Good jars. With high company-wide commitment, this field of action is pushed forward, as well as the options for material reduction (Reduce), refill concepts (Reuse), and plastic-free packaging (Replace). With the 4 R's, Beiersdorf is pursuing its 'Plastic Pledge', which sets the following targets for 2025: To make 100% of its packaging reusable, refillable, or recyclable, to increase the share of recycled content in plastic packaging to 30% and to reduce the use of fossil-based virgin plastic by 50%. These targets are, among others, part of Beiersdorf's CARE BEYOND SKIN Sustainability Agenda with which the company has set itself targets for promoting a circular economy and climate action.
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