06/30/2020 | Press release | Distributed by Public on 06/30/2020 07:24
'Acquia and Kibo allow us to be much more targeted with customers, so we can bring to life the experiences they want based on their feedback,' said Jennifer Skeen, senior vice president of omnichannel marketing at Sun and Ski Sports. 'By applying machine learning and segmentation to customer data, we're able to increase conversions and revenue through a variety of marketing channels.'
'With this partnership, retailers can easily create frictionless commerce experiences across digital channels, using an open, flexible platform,' said Michael Sullivan, CEO, Acquia. 'Kibo and Acquia share the same modern design, commitment to growth, and focus on customer success, which ensures that our customers will see powerful, immediate benefits from our combined offering.'
The enhanced integration will deliver a holistic solution for brands that want to streamline their ecommerce, customer data and marketing deployment strategy with open technology, including Kibo's lightweight native CMS and Acquia's own personalization solution (Lift). Key benefits include:
'We are thrilled to partner with Acquia to deliver frictionless commerce to more companies,' said David Post, CEO at Kibo. 'Acquia's open digital experience platform is a perfect fit for Kibo's ecommerce technology, allowing our clients to easily achieve the true potential of each customer interaction at scale.'
Acquia is the open digital experience company. We provide the world's most ambitious brands with technology that allows them to embrace innovation and create customer moments that matter. At Acquia, we believe in the power of community - giving our customers the freedom to build tomorrow on their terms. To learn more, visit acquia.com.
Kibo helps clients deliver on the promise of modern retail. Kibo's Personalized Commerce Cloud is a unified, headless platform that combines AI-driven personalization from industry leaders Certona and Monetate, omnichannel commerce, and distributed order management. Global clients like Office Depot, Taco Bell and Patagonia rely on Kibo to optimize across the web, mobile, search, in-store and across each and every fulfillment touchpoint for a truly end-to-end personalized commerce experience. Retailers can easily manage supply chain logistics, ecommerce and marketing personalization through one system, centralizing strategy, increasing agility and gaining valuable customer insights that maximizes return on investment.
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