02/09/2018 | News release | Distributed by Public on 02/09/2018 17:04
Thirty years ago, Michael Jordan cemented his place in NBA All-Star history when he leapt from the free throw line during the 1988 Slam Dunk Contest.
He did this while wearing the now-iconic Air Jordan III White Cement. He added another layer to his legacy later that weekend by earning All-Star Game MVP honors in the Black Cement colorway. These performances left a lasting impact on All-Star Weekend, and this year Jordan Brand celebrates the evolution of the man from athlete to icon by officially placing the Jumpman on the chest of this year's NBA All-Stars.
During NBA All-Star Weekend, Jordan Brand will bring together a new generation with global product launches, elevated experiences, co-creation opportunities and community engagement all in celebration of the Jumpman's higher standard of greatness.