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04/23/2021 | News release | Distributed by Public on 04/23/2021 11:33

Building the Perfect Swag Bag

Everyone loves a party favor, and Oscar's weekend is the perfect time to consider what makes a swag bag truly memorable. The Oscar swag bag is the ultimate party favor with Forbes estimating the 2020 collection of goodies value at a whopping $225,000.

While most clients aren't looking for something that over-the-top, swag bags are essential for special events of any size. Including branded items that are useful, fun and unique sets a swag bag apart from other free giveaways to provide recipients with products they will enjoy and use frequently. Exciting items that are used in everyday life will keep brands top-of-mind while getting more impressions.

As more people receive the COVID-19 vaccine, the world is getting closer to once again attending live and hybrid events - with many returning this summer. Even though swag bags may look different post-pandemic, that doesn't mean they have to be boring! Here are a few promo suggestions for building the perfect swag bag for your clients' events in 2021 and beyond.

Portable Charging

Cell phones are more multi-function than ever with the elimination of printed tickets and event schedules, so staying powered up is a must. The #32266 Light-Up Logo Power Bank 10000 mAh is powerful yet slim to fit easily into a pocket or bag. Plus, it lights up the logo while charging to really draw attention to your client's brand.

Pouches & Organizers

Travel is ready to make a comeback, and keeping PPE-related items, cleaners and sanitizers together and organized is going to be a priority. A fun and bright choice like the #16157 Neon Multi Zipper Pouch is an on-trend way to elevate a useful promo to one of the recipient's favorite everyday essentials.

PrevaGuard™ Products

Coronavirus has increased interest in antimicrobial additives that offer products added protection. This trend has even reached manufacturers like Ford Motor Co., who are working on incorporating antimicrobial coatings in their products. (2)

Include a PrevaGuard™ writing instrument or face mask in a swag bag, or use the #16151 PrevaGuard™ Grocery Tote for the bag itself to appeal to post-pandemic preferences.

Tumblers & Bottles

A nice piece of drinkware is a no-brainer when it comes to building a great swag bag. However, a reusable tumbler like the #46323 Koozie® Slim Triple Vacuum Tumbler - 15 oz. is even more helpful during COVID. People can fill up their tumbler at home to stay hydrated or caffeinated on-the-go when water fountains or coffee stations may not be available.

Eco Apparel

In a recent survey, 70% of respondents said they are more aware now than before COVID-19 that human activity threatens the climate. (1) For sustainability-focused clients' swag bags, apparel is a great choice because it is likely to be kept therefore lessening environmental impact through longevity. Who doesn't love a free shirt?

Eco-conscious end users are also looking for apparel made with sustainable/recycled materials like the #CS2083 Champion Eco® Powerblend® Pocketless 1/4 Zip, which is made with up to 10% recycled polyester content.

The Gift of Gear

Over the last year outdoor activities have become increasingly popular as both fitness and socially distant recreation options. Fun and functional promos like the #26181 Koozie® Clearwater Beach Backpack Chair appeals to veteran and new outdoor enthusiasts alike, but also provides a comfy seating option for picnics and summer events.

Sure, a chair might not fit inside a swag bag, but don't let size limit your imagination when it comes to building the perfect swag bag. If end users will love it - that's a win for your clients!

When you're looking to build a sensational swag bag, Koozie Group has thousands of items across 10+ categories and 40+ brands to suit any client and budget. Visit kooziegroup.com to shop now!

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Koozie® is a registered trademark of Koozie Group. ©2021 Koozie Group, Clearwater, FL.

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