10/06/2022 | Press release | Distributed by Public on 10/06/2022 08:17
Your competition is the last best experience your patient had-anywhere. This realization should inspire the service-recovery efforts of your organization, says program manager and 2022 NRC Health Symposium speaker Katie Lamoreux, MHA, of Sanford Health.
As the largest rural health system in the United States, Lamoreux says, Sanford Health has found that creating a culture that supports NRC Health's service-recovery actions has been crucial for its success.
Service alerts use Natural Language Processing to help healthcare organizations understand customers' dissatisfaction and work toward ensuring that they return. Service recovery is an important principle for health systems to embrace, because there is no such thing as a "perfect" system-so organizations must prepare for failure.
Lamoreux shared research that found service recovery works best when:
The service-recovery paradoxexplains that patients may become more loyal to an organization after a service failure when service recovery is conducted, compared to having an average experience with no service failures.
Sanford Health's Story
"We began a pilot with NRC Health for about a year, and we had 12 clinics across our enterprise using our Real-time Feedback with that pilot," Lamoreux explains. "At the end of the yearlong pilot, all 12 sites unanimously voted to move forward with NRC. In June of 2020, that led us to transition all our HCAHPS and real-time surveys over to NRC. So, at Sanford, we have it set up so that our directors, managers, and supervisors at the department level are receiving those service alerts."
The challenge? Sanford Health wanted to strategically leverage service alerts but did not know how to get leaders on board, as it wasn't something they had been expected to do in the past.
Sanford Health opted for a decentralized approach to follow up on service alerts, in order to accommodate:
"We needed to build it into our everyday work, our culture, and to utilize these and make this a best practice for us," Lamoreux says. "We opted for a decentralized approach as a system because we knew that our team of eight could not handle all the service alerts coming in. We also knew that we needed to work on setting a foundation, because there were no prior expectations to follow up on this with our previous vendor. So we needed to coach our leaders through this change. We needed to teach them how, and what were the expectations, to move forward with this."
The group focused on the Prosci ADKAR Modelof change management to help leaders adopt this change of using service alerts and conducting service recovery:
In Lamoreux's presentation, she shared a study with a cohort of 22 leaders who oversaw 56 departments. Executive directors conducted five service-alert audits per month to determine if the workflow was appropriately followed.
The key finding from this study showed that leader sponsorship matters. It is critical to have executive leaders buy into the idea that service recovery is a strategic tactic for your healthcare organization to retain and gain new patients and increase your net promoter score.
Organizational Assessment Before You Begin
Culture
Workflows
Key Takeaways
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