AAAA - American Association of Advertising Agencies
02/28/2024 | News release | Distributed by Public on 02/28/2024 11:13
Ep. 43 - How to Win Business Without Pitching w/ Blair Enns
The Professional Services Pursuit is a podcast featuring expert advice and insights on the professional services industry. On this episode, our host, Brent Trimble is joined by Blair Enns, esteemed author and founder of Win Without Pitching. The conversation includes valuable insights from his book, The Win Without Pitching Manifesto, which has sold over 80,000 copies and garnered more than 1,500 5-star reviews on Amazon.
Other topics discussed include:
- Where the "win without pitching" approach can benefit your firm
- The "advantaged player" concept
- The new value-based approach to agency pricing