05/24/2021 | News release | Distributed by Public on 05/24/2021 06:26
Get ready to spend Summer 2021 brushing up on all your favorite viral TikTok dances. TikTok, SiriusXM, and Pandora are joining forces on the rollout of new and innovative content by creating listener experiences curated specifically for each platform's loyal fans - delivering access to groundbreaking programming, exclusive performances, special events, and some of music's top and emerging talent.
This summer, catch TikTok Radio, a full-time music channel featuring the trending sounds that are redefining pop culture from TikTok as presented by TikTok creators, tastemakers, and DJs. TikTok Radio will be available in vehicles and as a streaming channel on the SiriusXM app, desktop, and all connected devices.
Sonically synched to the TikTok experience, the channel will feel like a radio version of the platform's 'For You' page. TikTok Radio will feature a diverse group of creators showcasing trending music and stories behind the songs throughout each day, as well as a weekly music countdown dedicated to TikTok's top trending tracks. Listeners can expect to hear directly from music's next generation of rising stars and whatever else the community is vibing to.
Starting today, Pandora is also launching a series of exclusive hosted playlists featuring popular TikTok creators who will take listeners through their favorite songs with special commentary about their selections. The creators will be curating, hosting, and promoting the playlists to their fans on TikTok. The TikTok Tastemakers series will kick off with Bella Poarch and feature other creators including Christian Shelton and Nick Tangorra in the coming months. Pandora listeners can also tune into the TikTok Hits Playlistfeaturing all of the latest and greatest songs featured and trending on TikTok.
TikTok fans will also have access to select re-airings of Pandora's original events series, Pandora LIVE. Recently, Pandora LIVE Powered by Women featuring Gwen Stefani and Jazmine Sullivan re-aired on TikTok. Additional upcoming events will be announced throughout the year.
'TikTok is redefining the way that fans discover music and artists, while enabling a new form of musical engagement and creative expression,' Ole Obermann, TikTok's Global Head of Music, said. 'We are excited to work with SiriusXM on TikTok Radio and to bring TikTok creators to Pandora to make the trends, music, and creative influences that are playing such a defining role in modern culture even more accessible.'