Palmeiras dominates sponsorship landscape of Campeonato Brasileiro Série A clubs for 2023 season, reveals GlobalData

27 Nov, 2023 Palmeiras dominates sponsorship landscape of Campeonato Brasileiro Série A clubs for 2023 season, reveals GlobalData

Posted in Sport

Palmeiras, which has won the Campeonato Brasileiro Série A 11 times, is estimated to generate the largest income of all the teams in the league. Verdão is estimated to generate a total of $35.44 million from partners across the 2023 season, predominantly as a result of the club's lucrative front-of-shirt and kit supplier deals, says GlobalData, a leading data and analytics company.

GlobalData's latest report, "The Business of the Campeonato Brasileiro Série A 2023," reveals that currently, Palmeiras' most lucrative annual deal is worth a total of $15.06 million annually across three seasons with the financial service company Crefisa, which is serving as the club's front-of-shirt sponsor. The second biggest deal the team has in place for the 2023 Campeonato Brasileiro Série A season is with Puma, worth $7.50 million annually, to serve as its kit supplier.

Palmeiras' third most significant annual deal for the season was with the university Centro Universitario das Americas (FAM), which has a three-year deal worth $3 million annually to serve as the secondary shirt and back-of-shirt sponsor of the club.

Tom Subak-Sharpe, Sport Analyst at GlobalData, comments: "Due to the historic success of the soccer club, Palmeiras has developed a loyal fanbase that stretches across South America. Due to the club being one of the biggest soccer properties in South America, many brands who are looking at prestigious sports sponsorship opportunities have been willing to invest significant funds to associate themselves with the club."

There is an obvious gap between the sponsorship revenues that Palmeiras and Flamengo will generate in 2023 compared to the rest of the teams in the league. This is because both clubs are very well supported and have a history of winning major honours.

Subak-Sharpe concludes: "Major brands that are headquartered outside of Brazil, including Betfair, Socios.com, and Allianz, all have agreements in place with Palmeiras, demonstrating the huge commercial pull that the club has globally."