• · 'for Tomorrow' platform is nominated in the Media category among top 4 finalists
• · 'for Tomorrow' project will be showcased on March 11 before winners are announced on March 13
• · The documentary film has won numerous awards and official selection honors at international film festivals

AUSTIN/SEOUL, March 11/12, 2023 - Hyundai Motor Company and the United Nations Development Programme (UNDP)'s 'for Tomorrow' project has been named a finalist in the Media category of the 2023 South by Southwest® (SXSW®) Innovation Awards.

Hyundai Motor and UNDP launched 'for Tomorrow' initiative when they signed a partnership agreement in 2020. The project is a 'bottom-up innovation platform' that celebrates the collective intelligence of local innovators and highlights their concrete solutions to the world's toughest challenges, such as transportation, housing and the environment, and to create a better tomorrow. Since its launch, 'for Tomorrow' project has gathered 84 different solutions proposed by innovators from 52 countries.

The SXSW Innovation Awards celebrates projects, products and creative endeavors that stand out as the most forward-thinking technological advancements from this year. Now in its 25^th year, the annual award has named 70 finalists across 14 categories. The Media category, in which 'for Tomorrow' is a top 4 finalist, was newly added this year to recognize projects that improve the way people communicate.

As part of today's Finalist Showcase, Hyundai Motor and UNDP will exhibit the 'for Tomorrow' project and screen the documentary film at the Griffin Hall, JW Marriott Austin. A panel of experts will determine the winner in each category and the Best of Show, while the People's Choice award will be voted on by SXSW audiences. Winners will be announced at the 25^th SXSW Innovation Awards Ceremony, which will take place on March 13 at the Austin Convention Center.

The 'for Tomorrow' documentary was produced by the global creative agency Sid Lee, director An Tran and award-winning documentarian Elliot V. Kotek. Since it debuted on the sidelines of the 77^th Session of the United Nations General Assembly last year, it has been receiving a number of recognitions on the global stage.

Notably, the film won a total of seven awards last year at the Cannes World Film Festival, the New York International Film Awards and the Montreal Independent Film Festival. It also won 13 awards across five countries, including the Gold Anthem Award, which is hosted by the Webby Awards, and the Jury's Award at the Quetzalcoatl Indigenous International Film Festival in Mexico last month. It was also selected for nine international film festivals, including the Swiss International Film Festival, the Bridge of Peace International Film Festival in France and the Nepal Human Rights International Film Festival.

"Hyundai Motor is honored that our 'for Tomorrow' initiative is being recognized through a number of global awards," said Sungwon Jee, Senior Vice President and Global Chief Marketing Officer at Hyundai Motor Company. "We will continue to work closely with UNDP to foster grassroots solutions around the world and encourage more global citizens to join the movement."

Learn more about the 'for Tomorrow' documentary on fortomorrow.org or watch the film on the 'for Tomorrow' YouTube channel. And check out @fortomorrow2030 on Instagram to find out more about how we're uniting the world for sustainability.

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About the UNDP Accelerator Labs
The United Nations Development Programme (UNDP) is the leading United Nations organization fighting to end the injustice of poverty, inequality, and climate change. Working with our broad network of experts and partners in 170 countries, we help nations to build integrated, lasting solutions for people and planet. In 2019, UNDP set out to build the world's largest and fastest learning network on wicked sustainable development challenges. Co-built as a joint venture with the Federal Ministry for Economic Cooperation and Development of Germany and the Qatar Fund for Development, the UNDP Accelerator Labs Network is covering 115 countries, and tapping into local innovations to create actionable insights and reimagine sustainable development for the 21st century. To learn more about the UNDP Accelerator Labs Network, check out www.undp.org/acceleratorlabs

About Sid Lee

Sid Lee is a borderless creative agency applying storytelling, design and technology to build customer experiences that matter. Their multi-disciplinary team of 900 professionals works as one out of offices in Montreal, Toronto, New York, Paris, London, LA and Seattle. Working side by side with progressive clients, they deploy their creative capabilities in several disciplines, ranging from design to interactive and experiential communication to advertising and architecture. Practicing agile creative and production development, as well as radical collaboration both internally and with their clients, they create work that matters, allowing their clients to outperform their competitors and earn the trust and loyalty of their customers.

Offering fully integrated solutions across the globe, Sid Lee is a member of kyu, a collective of top-tier global creative companies - including IDEO and SYPartners - established by Hakuhodo DY Holdings, the second-largest agency network in Asia. Together, we propel our belief that creativity has the power to move the economy and society forward. Sid Lee also imagined C2 Montréal, one of the largest innovation conferences in the world.

About Hyundai Motor Company

Established in 1967, Hyundai Motor Company is present in over 200 countries with more than 120,000 employees dedicated to tackling real-world mobility challenges around the globe. Based on the brand vision 'Progress for Humanity,' Hyundai Motor is accelerating its transformation into a Smart Mobility Solution Provider. The company invests in advanced technologies such as robotics and Advanced Air Mobility (AAM) to bring about revolutionary mobility solutions, while pursuing open innovation to introduce future mobility services. In pursuit of sustainable future for the world, Hyundai will continue its efforts to introduce zero emission vehicles equipped with industry-leading hydrogen fuel cell and EV technologies.

More information about Hyundai Motor and its products can be found at: http://worldwide.hyundai.com or http://globalpr.hyundai.com

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