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07/10/2024 | News release | Distributed by Public on 07/10/2024 05:26

20 Impressive Examples of Realtor Bios That Win Clients [Template]

20 Impressive Examples of Realtor Bios That Win Clients [Template]

Published: July 10, 2024

Your realtor bio sets the stage for success. A great bio can help capture new clients, while a poorly written one can send buyers to your competition.

Why is a realtor bio so important? TheNational Association of Realtors (NAR) found that 52% of home buyers found their homes online. Before reaching out, those home buyers read realtor bios to understand agents' backgrounds and experiences.

In this post, you'll learn how to write a strong realtor bio that makes a great first impression.

Table of Contents

Why Real Estate Agent Bios are Important

Like a business card or website, your real estate bio is crucial to your professional branding. In fact, the third-most viewed section on a real estate agent's website is the "about us" page.

But if you're stumped on where to start, it helps to know why you're writing one in the first place. Here are several key reasons why real estate agent bios are important.

1. It describes who you are and why you're different.

Think of a real estate bio as your first impression, and use it as a vehicle to share your education, experience, and personality (that is, why you're the person for the job). But remember, a real estate agent bio isn't a condensed summary of your LinkedIn profile.

In your writing, describe who you are and why it matters. For example, you could write that you were born and raised in [X] area, but why does it matter? Because you have extensive knowledge of the local market. Including the "why" is attractive to potential clients.

2. It builds credibility.

Most clients seek an agent with experience, a great reputation, and sharp negotiation skills. The list goes on. Use your real estate bio to showcase any awards, recognitions, or impressive stats that support these skills.

Of course, there's a fine line between tooting your own horn and bragging, so tread lightly here. Stick to one or two relevant or impressive accomplishments.

3. It establishes your connection to the community.

Real estate is a local business. Someone looking to sell their property in Texas wouldn't hire an agent in Hawaii. Instead, they want someone local who knows the ins and outs of the local market.

Now, this doesn't mean you need deep roots in a particular community to succeed. But you should position yourself as an enthusiastic advocate for the area by explaining why you chose to move there (or stay, if you're a native).

Let's take a look at the steps needed to create an excellent realtor profile and look at bio examples from realtors.

How to Write a Real Estate Agent Bio

How to Write a Real Estate Agent Bio

  1. Use a professional bio prompt template.
  2. State your real estate experience.
  3. Convey your connection to the area you sell in.
  4. Emphasize the value you provide clients.
  5. Include any of your special designations (if applicable).
  6. Provide any past sales statistics (if applicable).
  7. Include any awards you've won (if applicable).
  8. Tell a story or include personal information about yourself.

1. Use a professional bio prompt template.

Why start from scratch? Writing a real estate agent bio can be difficult, given the pressure you're facing to impress clients before meeting them in person.

We've compiled over 80 professional bio templates and examples for you to use when writing your real estate agent bio. Whether you want to write in the first person or third person, share it on Twitter or LinkedIn, or make it long or short, we've got you covered with prompts and real examples.

Download Now

2. State your real estate experience.

Just like in any profession, prospective customers evaluate real estate agents based on their credibility and authority. They want to ensure they're making a good choice, selecting someone who won't waste their time or spoil the experience. You can appeal to this by stating how long you've been in real estate, why you do what you do, and what makes you a good choice.

Experience Example

"I've spent two decades excelling in the competitive landscape of Houston real estate, establishing a reputation as a well-respected and innovative agent."

3. Convey your connection to the area you sell in.

It helps to have an agent who knows the local area and is familiar with the ebbs and flows of its market. For this reason, people with a background in the local area should convey it in their bio.

  • How long have you lived here?
  • What do you like about living here?
  • Did you go to school here?
  • How have you served the community?

Local Connection Example

"As a San Diego native, I have intimate knowledge of the area and a strong desire to make my home your home."

4. Emphasize the value you provide clients.

Ultimately, you'll want to convey what you offer clients that your competitors don't. Avoid emphasizing abstract statements like "I provide great customer service" because anyone can claim it. Instead, highlight what makes you unique.

Value Example

"My business is built on communication, dedication, and transparency. This recipe has helped me rise to the top 5% of commercial real estate agents nationwide by sales volume."

5. Include any of your special designations (if applicable).

If you've done any continuing education or certifications, you have a deeper and richer understanding of the profession. This can benefit your clients greatly. It also helps to further your credibility.

Special Designations Example

"When you combine Julie's real estate experience with her extensive training, her clients always win. Her designations include the Accredited Buyer's Representative (ABR) and the Certified Real Estate Brokerage Manager (CRB)."

6. Provide any past sales statistics (if applicable).

Numbers are often seen as objective and data-driven, lending credibility to claims. Studies show people associate quantification with increased accuracy and reduced bias. Don't shy away from providing them.

  • How many families have you served?
  • How much in sales have you secured for sellers?
  • How do you rank among agents in your brokerage?

Sale Statistic Example

"With my sharp knowledge of the local market, I've helped over 500 families in the Lakeview area find their dream home - and I'm confident I can help you find yours too."

7. Include any awards you've won (if applicable).

If you're an award-winning agent, prospects will view you as an authority and will be more likely to trust you. Don't be afraid to brag. You earned those awards on your own merit.

Award Example

"Awarded Syracuse's #1 Top Sales Producer in 2022, Laura has built a reputation for her savvy negotiations, uncompromising integrity, and cutting-edge marketing strategies."

8. Tell a story or include personal information about yourself.

The goal of your bio isn't just to get potential clients to trust you. It's also about getting them to know and like you. Behind that headshot is a human with interests and hobbies, so break the ice by providing some of that context.

Personal Story Example

"Born and raised in Chicago to an architect and real estate investor, Anthony has the ideal foundation for selling homes."

Excellent Real Estate Agent Bio Examples

If you want some inspiration, the bios below are fantastic examples.

1.Rene Rodriguez

Rene's bio is comprehensive and details the value he provides to customers. He also includes impressive sales statistics to boost his credibility.

Favorite lines: "I'm available anytime, anywhere," he says. "No single transaction is ever as important as a relationship."

Why It Works

  • It uses the third person.
  • It explains who his clients are and what their expectations are.
  • It demonstrates interest in helping the community.
  • It mentions his long-time experience in the industry (25 years).

2.Danielle Lazier

Danielle's bio is detailed and includes a high-quality photo of herself. She highlights her success as a real estate agent and keeps things light-hearted by including a few personal details about herself.

Favorite lines: "My secret sauce, and the reason for the 5-star client reviews, is directness, transparency, stylish home staging and compelling listing marketing, expert negotiations, and the ability to keep people and deals on track - calmly and professionally."

Why It Works

  • It includes a great photo (it's authentic, but not the usual boring bio photo).
  • It uses the first person to make it personal and relatable.
  • It includes some of her best strengths and traits as a realtor.
  • It promises clients the best possible service.

3.Brendan Bartic

This realtor profile is brief but includes all the key information about this realtor. Not only does Brendan include an impressive sales statistic, but he also includes details about his prior army experience and how he gives back to his community.

Favorite lines: "As a Colorado native and a seasoned real estate professional, I recognize and value the trust my clients place in me, and I strive every day to exceed their expectations. I have been a leading top producer for over 18 years. My sales consistently rank in the top 1% of all Keller Williams Teams Internationally."

Why It Works

  • It's short and precise.
  • It includes his rate of success in the business.
  • It includes his background, which has shaped who he is.

4.Missy Stagers

Missy details her previous experience, providing concrete numbers for social proof. She then discusses her humanitarian efforts to further underscore she's an agent the reader can trust. She also adds a video, which is extremely effective since 73% of homeowners say they're more likely to list with a Realtor who uses video to sell property.

Favorite lines: "For 17 years, she held the distinguished position of the number one agent for Coldwell Banker D'Ann Harper, Realtors, consistently ranking among the top 10 real estate teams in the city."

Why It Works

  • It is divided into manageable paragraphs to make the long bio easy to read.
  • It has a video for clients who prefer watching to reading.
  • It includes all of her accomplishments in the business, building trust.

5.Paul Burrowes

Paul's bio uses numbered points to emphasize key details. In this case, these points are Paul's promises to his clients and the important things he does for them.

Favorite lines: "I bring fifteen years of experience in real estate, excellent customer service, and a commitment to work hard, listen, and follow through. I provide quality service to build relationships with clients and, more importantly, maintain those relationships by communicating effectively."

Why It Works

  • It provides a contact form below so clients can reach out to him directly.
  • It includes the process he uses when working with his clients.
  • It features three assuring promises to future clients.

6.Fumiko Akiyama

Fumiko's bio details her extensive NYC real estate knowledge and impressive track record with a focus on client success.

Favorite lines: "One of her most notable transactions was selling a townhouse in need of renovation for 34% over ask - with only two open houses!"

Why It Works

  • It emphasizes how her experience results in client success.
  • It includes a few details of her personal life.
  • It clearly states her experience and notable accomplishments.

7.Kaukaha "K" Watanabe

This agent bio discusses where he's from, what he likes to do, and his family, which humanizes him to prospective clients before delving into his professional experience.

Favorite lines: "K has an extensive professional background in Sales and Management. He began his career in real estate in late 2007, and since then, his real estate team has helped over 1,500 families purchase and sell their properties here in Tucson, Arizona."

Why It Works

  • It includes his work history.
  • It lists some of his personal interests to be relatable.
  • It includes a rating and recommendation section.

8.Elizabeth Bain

Elizabeth tells a personal story in her bio, highlighting her passion for real estate. She provides details on her real estate background and personal interests. And Elizabeth makes it clear she's passionate about the customer.

Favorite lines: "As a realtor, her first priority is to make her clients happy. She listens to her clients' wants and needs to achieve the best outcome in every transaction, and she strives to ensure that the buying or selling process is fun, easy, and stress-free. Her clients can count on her any time of day when they have a question or a concern."

Why It Works

  • It has a personal story to show the root of her real estate passion.
  • It includes her core values as a realtor.
  • It shows her commitment to serving her customers.

9.Dionelle (Don) Davis

In his realtor profile, Don mentions the areas of real estate he works in and the number of clients he's assisted. He includes a section highlighting how he trained and helped new realtors in his region, which emphasizes his real estate expertise.

Favorite lines: "Throughout his real estate career, Don has trained and helped over 10 Texas Licensed Real Estate Agents to embrace real estate as a full-time career, with experience ranging from 6 months to 35 years. Two of these agents have successfully started their own real estate companies. Don has owned and managed a real estate company and has a great appreciation for the work that it takes to be successful in the real estate industry."

Why It Works

  • It discusses his life outside work, including his family.
  • It shows he's comfortable working with diverse communities and people in different fields.
  • It includes the success of other people he has trained in the business.

10.Elizabeth Putnam

Elizabeth's bio builds credibility by emphasizing her experience as a native resident of the region she's working in. She tells a story that will grab prospects' attention.

Favorite lines: "As an Asheville native, I witnessed its great transformation - from a boarded up and desolate downtown into a bustling metropolitan city that retains its small-town feel. My intimate knowledge of this region, and my experiences of having lived here all of my life, give me enthusiasm and a desire to make my home your home."

Why It Works

  • It starts with her mission at the top (written in a different font size).
  • It includes a video of her working with her clients, which shows how fun she can be.
  • It includes testimonials from her clients.

11.Kevin Spina

Kevin's bio demonstrates the key traits that make him an excellent realtor. And, he writes extensively about his community involvement and philanthropy.

Favorite lines: "Kevin Spina is a conscientious realtor who exudes credibility, commitment, and determination. Kevin's passion for real estate is apparent through his excellent communication skills and a warm and friendly approach."

Why It Works

  • It states all the reasons why he's perfect for the job in the introduction.
  • It includes all of his fun facts outside of work and the factors that led him to real estate.
  • It discusses how he's involved with his community in detail.

12.Kenneth Brown

This agent emphasizes his integration with the community, which helps prospects understand his personality and feel good that he knows the area. In addition, it's formatted as a story, which makes it engaging to read.

Favorite lines: "KB has always had a passion for real estate but was never able to pursue the career because of the demands of being a student-athlete. When the opportunity became available, he seized it!"

Why It Works

  • He used the storytelling technique, which is very engaging.
  • It really shows who he is and brings out his warm personality.
  • It explains his familiarity with the property he's selling.

13.Kym E. Booke

In this bio, the clients are the focus. Kym states that she understands the challenges and frustrations and brings that empathy to each situation. This bio also plays to the agent's strengths by calling out her unique designation, elevating her credibility.

Favorite lines: "She bought her first home at the age of 19, which helped ignite her passion for real estate. She remembers the challenges she faced and wants to help make sure her clients do not face the same frustrations that so many home buyers experience today."

Why It Works

  • It shows she understands the struggles of her clients.
  • She comes across as a very empathetic person who makes her clients' work easier.
  • It shares her personal experience in buying a house in the area where she's selling property.

14.Peter Kui

From the outset, this bio calls out the agent's specialties and accreditations to help solidify the idea that he can help home buyers and sellers.

Favorite lines: "Peter's dedication, commitment, and professional skills are widely acknowledged and respected by his clients, his peers, and the real estate industry. His sales production consistently places him among the highest-ranking agents on the local, state, and national levels."

Why It Works

  • It mentions he gets referrals from 90% of his clients, which shows he offers excellent service.
  • It shows his ability to work even in unfavorable conditions to help his clients.
  • It stresses his professionalism and tenacious approach to the business.

15.Ellen Grubert

Ellen effortlessly explains her background and how it prepares her for success in real estate. She credits her degree in psychology and teaching with sharpening her negotiation and marketing skills.

Favorite lines: "This knowledge, coupled with her undergraduate degree in psychology and teaching, has provided her with valuable skills that she uses daily in real estate negotiations, educating homebuyers and sellers, and effectively marketing the team's listings."

Why It Works

  • It states her unique interdisciplinary background, which differentiates her from other realtors.
  • It includes how her clients describe her (proactive, fun, detail-oriented, etc.).
  • It balances her professional and personal life.

Real Estate Agent Bio Templates

Whether you're an experienced agent or new to real estate, a bio can help set you apart from other realtors. Here are real estate bio templates you can use to create your own.

Experienced Real Estate Agent Bio

[Your name] is passionate about real estate and helping clients achieve [X goals]. [He/she/they] have been a licensed realtor for [number of years] and a top-performing agent at [your agency]. [Your name] has dedicated [number of years] to helping clients buy and sell property with [insert sales statistics]. [He/she/they] have extensive knowledge and experience in [your region/market].

In [his/her/their] free time, [your name] participates in [club, society, volunteer group] and enjoys [your hobbies].

New Real Estate Agent Bio

I am a [city/region] real estate agent who works with home [buyers/sellers]. After graduating from [your college], I had [X experience] and took [X courses] that inspired my passion for real estate. My enthusiasm for helping others and [your skills/characteristics] help me connect with clients and provide them with the best service possible.

When I'm not assisting my real estate clients, I enjoy [spending time with family, volunteering, participating in X hobby, etc.].

Creative Real Estate Agent Bio

Since the age of [your age at the time], I began to develop my love for real estate. I'd build homes out of Legos and practice my selling techniques with my Lego people. This passion has stuck with me from childhood through adulthood.

After graduating from [your college], I got my [realtor license or certification]. For the past [X years], I've assisted [number of clients]. I strive to provide high-quality, personalized service to each and every person I work with.

In my spare time, I enjoy [your hobbies]. And, I participate in [volunteer group, club, etc.].

Short Real Estate Agent Bio

[Your name] strives to help clients achieve [goals]. [He/she/they] has been a licensed realtor for [number of years] and a top-performing agent at [your agency]. [Your name] specializes in [relocation, interior design, etc.].

Feel free to elaborate on certain elements of each template. Can you tell an intriguing story or have an interesting fact you can share?

With a well-written bio, clients will be eager to work with you.

New Real Estate Agent Bio Examples

1.Daniel Har

As you write your real estate agent bio, consider how your past experience benefits your real estate skills. Daniel draws upon his sales experience as a jewelry wholesaler to prove he has the patience, persistence, and work ethic to succeed for his clients. Despite still being enrolled in college, Daniel's bio shows that he has a knack for sales and comes from a real estate family.

Why It Works

  • It details his past experience as a jewelry wholesaler and how it relates to real estate.
  • It shows that he speaks multiple languages (Hebrew, English, and Spanish).
  • It focuses on his positive traits, like dedication and persistence.

2.Eric Bourgea

If you're new to the industry, try focusing on how your personality makes you a great agent to work with. Eric does this in an energetic and concise way ("Eric has a natural kick for communication, clear expectations, & customer service"). It's also future-focused and includes his plans to grow into real estate investing. In other words, he's here to stay.

Why It Works

  • It shows the personal traits that make him a great realtor.
  • It includes his recent sales and listing (with images).
  • It mentions he has a background in sales despite being new to real estate.

3.Ashley McNally

Make sure to identify yourself as an expert and enthusiastic fan of where you live and work. Ashley does a great job underscoring her knowledge of Maine and why she loves living and traveling throughout the state. Her passion and enthusiasm let local buyers and sellers know she's deeply connected to the local area.

Why It Works

  • It lists all the previous positions that prepared her for real estate.
  • It shows her passion for real estate and helping home sellers and buyers.
  • It mentions she's very connected to the region, as she owns a home there.

4.Daniel Guerra

Even if you don't have many years "in the field" of real estate, you can still position yourself as a knowledgeable agent. One way to do this is by sharing any relevant training, certifications, designations, or seminars you've completed.

In the example above, Danny shares how he participates in seminars to hone his skills and lists organizations he's a member of - including New Wealth Advisors and Jerry Norton Mentor Financial Group.

Why It Works

  • It shows his commitment to learning and growing by mentioning how Rich Dad Poor Dad inspired him.
  • It includes a clear call-to-action (CTA).
  • It shows his other strengths, like being bilingual.
  • It mentions how he uses his advanced technical skills to make the home buying or selling process easier for his clients.

5.Dominic Restuccia

As a new realtor, it's important to emphasize your transferable skills from previous experience and your connection to real estate. Dominic does both of these by highlighting that he's a third-generation realtor and has experience negotiating for clients.

Why It Works

  • It establishes his expertise through his generational connection to real estate and relevant previous experience.
  • Discussing his family and interests makes him approachable and human.
  • It points out that he's a native to the area he's selling in.

6.Jeff Goldenberg

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Highlight how your wide range of skills and experience are an asset in your real estate career. You position yourself as a well-rounded agent capable of expertly guiding clients through real estate transactions by sharing information about your background.

Jeff Goldenberg mentions his computer programming, business administration, accounting, and management education. He also discusses his expertise in computers, photography, woodworking, and supporting the live arts.

Why It Works

  • It shows his diverse educational background, including computer programming, business, and accounting.
  • It highlights how he loves engaging in conversations with clients to put them at ease when dealing with real estate questions and concerns.
  • It shows that he has interests beyond just real estate.

7. Julia Alexander

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Julia's "footprints on the moon" motto encourages people to move beyond what they think is possible. Her wide-ranging experience means she can pull ideas from different fields to tackle client challenges. And speaking both Russian and English lets her connect with more people.

What really makes Julia special is her commitment to her clients. She's passionate about using her skills to help people achieve their dreams. Whether she's learning about a new culture, diving into a hobby, or asking questions about someone's job, Julia puts that same energy into supporting her clients.

Why It Works

  • It highlights her love for learning.
  • It inspires with a personal motto.
  • It covers her multidisciplinary expertise, including a criminal justice degree, international hospitality experience, and flooring store operations knowledge.

8. Malik Alley

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Showcase how your unique background and personal philosophies make you an asset to your clients. Malik Alley's bio is a great example of how to show your worth.

Malik shows that he has the necessary foundation to succeed in the industry by emphasizing his academic achievements at Texas State University.

Why It Works

  • It emphasizes his commitment to providing value and assistance, not just to loved ones, but to anyone needing help.
  • It highlights his excitement for collaborating with his team to innovate and build relationships that generate unparalleled results for clients.
  • It conveys his equal passion for personal development and being the best version of himself, both professionally and personally.

9. Brittany Armacost

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It's a good idea to highlight your local roots and expertise. Brittany Armacost's bio is a textbook example of how to use your local knowledge and love for your community to attract clients.

She shares her history of growing up along the Emerald Coast and her firsthand experience watching the area transform from a fishing village to a tourist destination. The result? An intimate understanding of the region.

Why It Works

  • It showcases her local expertise by mentioning her witnessing of the area's evolution and her knowledge of the Emerald Coast's beautiful surroundings.
  • It highlights her educational background in Recreation, Tourism, and Events at Florida State University, which aligns perfectly with her career goals in the hospitality-driven market.
  • It emphasizes her commitment to building long-lasting relationships and her dedication to carrying that approach into her real estate career.

10. Nicole Best Varela

Think about how you can showcase your deep, personal connection to the area you serve. Nicole Best Varela's bio is an excellent example of how to showcase your personal relationship with the area.

Born and raised in San Francisco, Nicole shares how her love for the city developed from a young age, as she grew up appreciating its architectural beauty and diversity. She's passionate about helping clients find their perfect home in the city she loves because of this personal connection.

Why It Works

  • It emphasizes her relationship-based approach to real estate, which is built on honesty, integrity, and a commitment to achieving her clients' goals.
  • It showcases her strong network of colleagues and professionals in the community.
  • It notes her academic and professional background in Fine Art Photography and human resources management.

Real Estate Bios When You Have No Experience

If you're making the move from another industry, you may find yourself in a tough spot: Writing a real estate bio with no practical experience in buying or selling properties.

To help you get noticed, your realtor profile needs four key elements:

1. Who You Are

Since you'll be working directly with clients for months at a time, they need to know who you are and what you're all about. Here, you can include a brief description of your experience outside real estate and link the skills you've gained to helping clients sell their homes or purchase new ones.

2. Where You're From

Location, location, location. It matters for buying and selling a home, and it matters for real estate bios, especially those for realtors with no prior experience.

Here's why: Prospective clients want to know that you understand the market you're in. While any qualified realtor can help sell or buy a house, knowledge of local markets can make all the difference when it comes to getting the best value.

As a result, it's worth mentioning how long you've lived in the area. If you grew up nearby, mention where and note when you moved into your current market. If you're from another city or state, highlight what stood out to you when you moved into the area.

3. What You're Good At

What makes you a better choice than another, more experienced realtor? This is often the most challenging part of your bio - how do you compete with a professional who has 5, 10, or 20 years of experience buying and selling homes?

You highlight what you're good at. In other words, focus on what you've got, not what you're missing. If you've spent time volunteering locally and have in-depth knowledge of the community, say that. If you worked for a decade in mortgage financing or home building, showcase that experience.

Why? Because being a successful realtor is about more than buying and selling homes. Clients need to trust that you have their best interests at heart and that you have the skills necessary to help them spend less and get more.

4. Why You're in Real Estate

Do you have a passion for selling? A penchant for buying? Are you most interested in acreage-type properties? New homes? Historical buildings?

Whatever attracted you to real estate, make it clear in your bio. Clients want a professional on their side, but they also want a human being who has a passion for the work they do and the people they help. This is your chance to stand out from the more typical bios of other real estate agents, which often highlight their experience but don't give a sense of the agent as a person or help customers understand why realtors are in the business.

Samples of Realtor Bios With No Experience

So, what does this look like in practice? Here are three sample bios that I've written to help you get started.

1. Bob Property (Location: San Diego, California)

Bob has lived in the San Diego area for more than two decades. With 10 years of experience as a home inspector, Bob has the skills and knowledge necessary to spot potential problems before clients put in an offer or list their homes for sale.

Bob also volunteers with local community organizations and has experience navigating interpersonal challenges and conflict - both common occurrences during the buying and selling process as realtors look to get the best deal for their clients.

It's Bob's goal to help you find not just the house you need but the property you want - he joined the ranks of realtors to help clients enjoy the journey.

What I Like: As a former home inspector, Bob will be able to help clients find the right home that checks all the boxes - even the boxes a new buyer wouldn't know about. Highlighting this experience pulls readers in, even though he's a fresh realtor.

2. Sharon Bungalow (Location: Portland, Oregon)

I can't imagine living anywhere else but Oregon. I grew up just outside of Portland and although I moved away for college, I came back as soon as I could. After earning a business degree, I planned to work in the private equity sector, but I realized I needed more - while I like dealing with numbers and finding the best returns, I needed more connection with people. Real estate was the ideal fit.

Now, I'm helping families find their new homes in southeast Portland. From the big questions to the little details, I've got you covered.

What I Like: Locals know the safest neighborhoods, the best schools, and the goings-on about town. This bio showcases the realtor's knowledge of the area, creating a sense of trust.

3. David Acreage (Location: Denver, Colorado)

David moved to Denver in 2015 for the mountains and stayed for the people and the city. A lawyer by training, David spent his first five years in Denver working for a local firm and then opened his own practice in 2019. In 2020, he purchased an acreage just outside of the city and has no plans to leave.

While his work as a lawyer was fulfilling, David felt he could make more of a difference as a realtor by helping clients explore the huge range of large-footprint properties available in and around the Denver area.

With a talent for contract negotiation and an eye for detail, David is an ideal choice for first-time buyers and experienced sellers alike.

Pro Tip: This bio explains David's pivot. Beyond that, being a former lawyer could put a buyer at ease. After all, he'll know whether a sale violates any laws, something a layperson may not be aware of.

Realtor Bio Tips for New Agents

Besides presenting all the necessary information in your bio, it's important to spice it up and be creative with how you format it to keep the clients reading.

Here are our top realtor bio tips to ensure people read your bio to the end.

1. Choose the right headshot for your bio.

If you're just starting, you don't have to pay a professional photographer to take your bio photo, but ensuring it looks professional is important. That being said, you should avoid using a selfie.

When it comes to your bio photo, you have several choices. Here are some ideas and what they say about you:

  • A serious headshot with your arms crossed. This kind of headshot presents you as a professional. It also represents expertise and authority.
  • A casual photo. A fun or casual photo shows your clients that you're approachable. Besides being professional, they can expect to deal with someone who understands their daily struggles.
  • A group photo. Usually, a group photo works with people who want to attract people based on their contributions. For example, if you mention you use a certain percentage of your proceeds to help the community, you could use a photo of you doing a community project.

2. Choose the correct tone.

You can use the first person or third person to write your bio. There is no rule on which one is better than the other, but there is some debate. It all comes down to how you want to appeal to your audience.

Some realtors argue that the third person sounds more professional, which is a quality buyers and sellers want in anyone who is handling a home transaction.

Others say that the first person is more relatable, making it easier for buyers and sellers to see realtors as partners in the purchase or sales process, rather than an uninterested third party.

As with most things real estate related, it all comes down to location and audience. If you're working in upscale neighborhoods with significant property turnover rates, a third-person bio may help establish your credibility and ability to quickly complete transactions. If you're working in a smaller city or town where real estate volumes are more stable, a first-person profile may be more effective in creating reciprocal relationships.

3. Make your first sentence count.

Your bio is the digital way of making a first impression. The first sentence will determine whether your reader will keep reading or move on to the next realtor profile.

Therefore, it's important to make it as relatable as possible. Every real estate agent has that one thing that makes them stand out.

Some ideas include:

  • Numbers. How much have you made for the firms you've worked for? How many homeowners have you helped in your career?
  • Great personal traits. What's so special about working with you? Are you transparent, responsive, a great communicator, or a strong negotiator?
  • Competitive advantages. What differentiates you from other realtors? Do you specialize in selling and buying houses in a specific neighborhood?

Whatever you do, ensure the first sentence captures your reader's attention.

4. Keep it short; sometimes, less is more.

In an age where our attention span is reducing daily, bigger is not always better. You can still have a short and sweet real estate bio and attract the right customers.

If you go for a short bio, don't be afraid to add a little personal information to your professional bio. It's important to ensure your readers feel like they're dealing with a real human. For example, besides including your professional achievements, you can include your hobbies or what inspired you to join the real estate industry.

5. Format your bio for readability.

Although bigger isn't always better, some real estate agents still prefer having a long bio to discuss their professional life, hobbies, and commitment to their community.

If you decide to write a long bio, ensure you format it for readability. You can do this by using the following:

  • Headers to separate different sections of your bio (education, experience, philanthropy, etc.).
  • Different font weights and colors; for example, you can use bold text to highlight your core values.
  • Bullet points to list items.

Formatting your bio ensures that you keep the attention of readers who scroll through long passages.

6. Use your brokerage's clout to your advantage.

Your brokerage has probably worked hard to create a good reputation and relationship with the community.

This may be by engaging in activities like building shelters for the homeless or donating a certain percentage of their profits to the community.

Tap into this and use it to build your clout. After all, your business is their business, right?

7. Choose your words carefully.

The words you use to describe yourself in your bio will determine how your clients see you.

For example, "Sheila is relentless in ensuring her clients get the best there is in the market" is more convincing than "Sheila is very hardworking."

If you're struggling with the right words to describe yourself, add somebuzzwords to your bio.

8. Add your social media handles.

A great bio should have a CTA. This can be something as simple as "Let's talk more." After your CTA or at the top of your bio, add all the possible channels your client can use to interact with you.

Around 63% of Realtors use social media to promote listings. Why? It's a great place to attract leads and for them to double-check your credibility.

Include all your social media pages, website, and contact information. But don't add your pages if you're inactive on social media. If your clients message you and you reply a week later, it will do more harm than good. Include the social media platforms that you spend most of your time on.

9. Connect prior professional accomplishments to real estate.

In your bio, weave in your past achievements from other fields. Think of it this way - every skill you've honed or milestone you've achieved can link back to real estate.

Were you a top-notch negotiator in your previous job? That's gold in real estate deals.

Did you excel in customer service? You'll know just how to keep buyers and sellers happy.

By showcasing these accomplishments, you're not just listing past jobs - you're highlighting how each has uniquely prepared you to be a standout realtor. This approach makes your diverse background a compelling part of your real estate story.

For example: "Before real estate, I led a customer service team that achieved the highest client satisfaction rates in the company's history - experience I bring to every negotiation and client interaction in the real estate world."

10. Use your brokerage accomplishments to strengthen your own.

Make your brokerage's achievements work for you. Why? When your firm excels, you do too! If your brokerage has a stellar reputation for quick sales or has won community service awards, include that in your bio.

It's not just about the company's success - it's about how you contribute to and benefit from that success. Explain how being part of such a high-performing team enhances your ability to serve your clients.

For example: "As part of the ABC Realty team, which consistently leads our city in sales, I bring a proven track record of success to every transaction."

This strategy connects you with your brokerage's clout and reassures clients of your combined expertise.

11. Include the services or experience you offer your clients.

Highlight the specific services you currently offer as a new agent. Whether it's assisting with property searches, providing detailed market analysis, or guiding clients through the complexities of buying or selling a home, specify these offerings in your bio.

Even if you're new, emphasize your dedication to thorough communication and personalized service. Mention any fresh perspectives or innovative techniques you bring to the table, like using the latest tech tools for virtual tours.

Clearly outlining the services you provide as a new agent establishes your professional capabilities and helps attract clients looking for those specific services.

For example, "I specialize in providing detailed market analyses and personalized property searches, ensuring each client receives focused and attentive service tailored to their unique needs."

12. Include selective personal info.

A personal touch can make your bio more appealing. Choose personal details that connect with your professional image or resonate with your target clientele.

You might share a brief note about your hometown if you're working in that area or mention hobbies that align with the interests of potential clients, like renovating homes or interior design. This humanizes your profile and makes you more relatable.

For example, "A lifelong resident of Springfield, I combine my deep local knowledge with a passion for sustainable living to help clients find eco-friendly homes."

You can build rapport and strengthen your professional narrative by selectively including personal information.

13. Create an outline to organize your bio.

Organizing your bio with a clear outline ensures it's easy to read and communicates your key points. Start by structuring your bio into distinct sections to guide the reader through your professional journey and personal touches.

  1. Introduction
    • Brief personal greeting
    • Statement of your current role and specialization
  2. Professional Background
    • Key qualifications and real estate certifications
    • Relevant previous work experience
    • Special skills that apply to real estate (e.g., negotiation, market analysis)
  3. Services Offered
    • Detailed list of services (e.g., property buying, selling, renting)
    • Any niche markets you serve (e.g., first-time homebuyers, luxury properties)
  4. Professional Achievements
    • Notable sales or achievements in real estate
    • Awards or recognitions received
  5. Personal Section
    • Selective personal information that relates to your real estate practice
    • Hobbies or interests that connect with your professional image
  6. Brokerage Achievements
    • How your brokerage's reputation and achievements enhance your services
  7. Client Testimonials/Success Stories
    • Brief quotes or examples of past client experiences that highlight your expertise and service quality
  8. Call to Action
    • Invite potential clients to contact you
    • Include your professional contact information and social media links

This structured approach makes your bio more readable and engaging.

14. Include client testimonials.

For new real estate agents, including client testimonials in your bio can be a powerful way to establish credibility and build trust. Even if you have a limited number of transactions under your belt. Prospective home sellers even rated "professional reputation" as the most important trait they look for in an agent.

Collect feedback from any clients you've already served, even if they were part of training exercises or internships. If direct real estate transactions are sparse, include testimonials from past roles where you showed relevant skills like customer service, negotiation, or project management.

  • Example Testimonials:
    • "As a first-time homebuyer, I was nervous about the process, but [Your Name] made everything seamless and understandable. Highly recommend for anyone looking for a thoughtful and attentive agent."
    • "I was impressed with [Your Name]'s dedication and professionalism during our property search. They went above and beyond to ensure we found exactly what we were looking for."

Make sure the testimonials highlight aspects of your service that will attract future clients. You show potential clients that you can deliver high-quality service and achieve great results, even if you're new.

15. Include a mentorship or team collaboration mention.

New agents should highlight their mentorship programs and team roles. But there's more. Mentioning this assures clients that experienced professionals back you, which is especially valuable as you build your client base.

Explain the guidance you receive from seasoned agents and how it sharpens your service. For example, "Mentored by Jane Doe, a top producer with over 20 years of experience, I have honed my understanding of market dynamics and negotiation strategies."

Having direct access to experts means you're not just active learners but also get advice and support directly from them.

16. Communicate your availability and responsiveness.

Highlight your availability and responsiveness as you build your bio. Availability and quick response are important to clients. Show your clients that you'll be there for them whenever they need you - whether it's viewing properties, answering questions, or negotiating.

For example, "You can reach me anytime via phone, email, or text - I'm here to assist you every step of the way."

17. Don't brag - focus on connection instead.

Real estate bios have become a battleground of experience, awards, and an endless stream of most listings sold, most satisfied clients, most knowledgeable about the market. While these achievements hold value, this self-promotional approach might be missing the mark today.

Every industry, including real estate, is shifting towards a more client-centric approach.

The benefit of this is clear: customer-centric companies are 60% more profitable than companies that aren't. People don't just want the "best" agent; they want someone they trust and feel comfortable with throughout the stressful process of buying or selling a home. And that makes them more likely to do business with you.

Here's what to include in a connection-focused bio:

  • Personal story. Briefly share what drew you to real estate and why you're passionate about helping people find their dream homes.
  • Values. Highlight the values that drive your approach, such as integrity, clear communication, and going the extra mile for your clients.
  • Community involvement. Showcase your connection to the local area you serve. This builds trust and demonstrates your understanding of the market.
  • Testimonials. Include snippets of positive client experiences to show the impact you have.
  • A touch of personality. Let your personality shine through! People connect with people they can relate to.

Start Writing Your Real Estate Bio

Think of your real estate agent bio as your first impression. Ready to make a good one? Before you put pen to paper, revisit these tips and pull inspiration from the examples above to help you convert leads into new clients.

Editor's note: This post was originally published in December 2018 and has been updated for comprehensiveness.

Topics:Real Estate

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