ITN Business produces promotional film for the relaunch of Boots No 7 Future Renew Serum

Film launches in cinemas nationwide from today

ITN Business, the commercial content production arm of ITN, has produced a promotional film for the relaunch of Boots No 7 Future Renew Serum. The film will be shown in cinemas around the UK from today [Wednesday 10 April], with a shorter version featuring in social media adverts later this month.

In 2023, ITN Business produced an advert for the launch of the Future Renew Serum, featuring real women talking about how they felt about their skin and ageing. Since the launch new scientific testing has since shown that the product can help reverse visible signs of sun damage.

In this new film ITN Business brought together three more real women to talk about their own skin and sun damage with No 7 Senior Scientist, Dr Ellie Bradley, who also featured in the 2023 film.

The film was filmed in Fulham Palace Gardens, where three women hear from Dr Ellie that up to 80% of the signs of skin ageing is caused by the sun, including all those incidental exposure to UV rays in everyday life. The women talk about the changes they have noticed in their own skin and how that makes them feel.

The film was produced by the ITN Business team - Laura Wilson, Saffa Amer and Rachel Peters, and the director was Rebecca Gower. Post-production was managed in-house at ITN Post by Ed Bengoa.

Watch the film on the ITN Business Hub: https://business.itn.co.uk/new-skincare-science-revealed-in-itn-business-latest-film-for-boots-no7

For more information please contact:

ITN - [email protected]

Boots No 7 - [email protected]