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Futebol Clube do Porto - Futebol SAD
Futebol Clube do Porto - Futebol SAD
11/16/2023 | Press release | Distributed by Public on 11/16/2023 12:30
FC Porto and Legends join forces to improve the fan experience at the Dragão
November 16, 2023 6:30 PM
Partnership with company that works with some of the best clubs in the world signed for the next 15 years
FC Porto has signed an agreement with Legends to improve the fan experience at the Estádio do Dragão, creating global partnerships, exploring the sale of food and drinks inside the stadium, and collaborating to detect new commercial opportunities and improve match days at the home of all Dragons.
Legends is a company founded in 2008 that works with teams such as Real Madrid CF, FC Barcelona, Manchester City, Arsenal and events such as the World Cup, Rugby World Cup and Ryder Cup, among others.
FC Porto joins this prestigious portfolio of clients in an agreement signed for the next 15 years.
As part of this partnership, Legends will look for partnerships around the world for FC Porto, as well as sponsorships and naming rights for the Estádio do Dragão. Together with FC Porto, it will evaluate new opportunities to bring the best experiences to fans on match day, taking advantage of its expertise in hospitality to innovate in the area of food and drinks in the stadium, namely in the FC Porto Partners Club, VIP areas and other seats.
"On the day the Dragão turns 20 years old, we continue to be at the forefront as one of the most beautiful stadiums in Europe with the best atmosphere. This partnership with Legends makes us look to the future, because we are linking with a group that is involved with the most modern stadiums, such as the new Santiago Bernabéu and the future Camp Nou, or the most important competitions, such as the football and rugby World Cups. After the pitch with the latest technology, which has shown great quality, we continue to invest in modernization," said Jorge Nuno Pinto da Costa, president of FC Porto.
From Legends, Jesus Bueno, Managing Director of Legends-Iberia, is equally proud of the agreement: "We're going to improve the experience at the Estádio do Dragão. FC Porto has passionate fans and the management is always looking for excellence. We are excited about this collaboration, bringing our expertise to create exceptional experiences and bring sustainable commercial results to ensure long-term success for the club."